Nashville Photo Shoots

Need to update your Personal Branding photos? I'll be in Nashville, TN and have a few openings August 30th and 31st. I'd love to hear more about you. { Limited space - see link for availability } Click here for more info: delmorephotography.com/nashville-photoshoots

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Article: "The Reveal and Beyond with the incomparable Heike Delmore..."

I’m really excited to share this with you!

Personal Branding Photographer Heike Delmore Article

Professional branding strategist Kristen Cullen recently published an article "The Reveal and Beyond with the incomparable Heike Delmore of Delmore Photography... PROFESSIONAL PERSONAL BRANDING PHOTOGRAPHY (PART TWO)"

In her article she talks about how to select and implement powerful photos that are aligned with your personal brand. And how to avoid losing opportunities to connect with those who really need you.

If you want to get clear on your personal brand but don't know where to start, Kristen is offering a free brand strategy call for you. (I highly recommend!) Schedule your call here: https://calendly.com/kristencullen/free-brand-strategy-call-hd?month=2019-07

Want to read the article? Here's the link:
https://brandbuildersgroup.com/professional-personal-branding-photography-part-two/
@brandbuildersgroup @kristencullen


When was the last time you loved a photo of yourself? I’d love to hear more about you!

Email us for availability:
info@delmorephotography.com
Photohgraphy: @heikedelmore

Hair: @trayellehair
Make-up: @mmbeauty_windsor



How a Threat started my photography business

Ever hear people say things like “why me?”, or “why is everything bad happening to me?”


Well today, I have a story for you about how a terrible, aggressive and threatening situation led me to start a super successful photography business.


Sometimes, when you’re so submerged in a stressful situation, it’s difficult to see it from a different point of view. You just have too much emotion involved.


But it could be nudging you to do something different.


About 11 years ago my husband bought me a semi professional DSL camera, so I could take gorgeous photos of my baby daughter! I was pretty pumped!


The only problem was, I didn’t really know how to use my new camera.


I knew a lot about photo editing from my years of working in advertising. But how to get my camera to take awesome photos was something I wanted to learn more about.


So, I enrolled in an evening course at my local community college that taught the fundamentals of how to operate a camera.


It was very technical, but our final project was to use our new skills and photograph 5 creative “wow” images that would be critiqued.


Here’s where the story gets messy….


That weekend, my husband, daughter and I, attended a wedding where my husband stood as a groomsman. From the church pew, daughter in tow, I took photos.


Later that weekend, I posted the photos on my personal Facebook page.


Fast forward 6 months, I get a frantic call from the bride and groom. In horror, they exclaim, that their wedding photographer was threatening to sue them if I didn’t remove the photos taken at their wedding from my Facebook page.


At first I couldn’t understand what was going on. Afterall, several of the guests at the wedding took photos and posted them on social media.


Then, I personally received an email from their wedding photographer.


He exclaimed (in a not so nice manner) that the contract the bride and groom signed for wedding photography coverage strictly indicated that only ONE professional photographer could be hired for their event. 


And because they signed this with him, I must immediately remove my photos online.


(He also had some other choice words for me... and suggested I never pick up a camera again. You get the idea of the tone.)


I wrote him back clarifying that I was not a professional photographer. I was a guest.


(Being a professional photographer actually never even crossed my mind at this point.)


Long story short, he insisted he would sue my friends if I didn’t remove the photos. 


I ended up taking down the photos to spare my friends any further headaches or threats.


But, I add write their photographer back to THANK HIM. I thanked him for letting me know that I have a real talent for photography. And for letting me know that professional photography might be a great fit for my skill set.


Well, needless to say, I never received an email response from him.


The next week, I set up my website and purchased my domain name!


And here we are today - I’m photographing what I love and helping others build multiple 6-figure photography businesses too!


How did you start your photography journey? Was there a life event that made you say ah-ha’ this is what I want to do?

Free Personality Quiz (for new potential hires)

 

Hitting a plateau in your business and figuring out how to grow it usually involves adding something to it. Whether it’s new software, new hardware, or new people.

But, it get, it can be intimidating when you're considering hiring or outsourcing something.

Fear of the unknown, right?

I can say from experience, when you find the right people, your business will change and flourish. Freeing your time up to grow it even more.

A win-win for you and the people you hire!

But before going down this road, (and I can’t stress this enough), you’ll need to find the “right” people for you.

The wrong people can just as easily derail your efforts! Taking your precious time away from growing your business - to micro managing it.

And please don’t get me wrong, these aren’t necessarily “bad” people. They just aren’t the right fit for reasons such as, they have different priorities, they have different values or your personalities just don’t mesh.

None of these things are anyone’s fault.

But what I've learned (and sometimes the hard way) is that you want to make sure you’re aligned in these 3 areas before sealing the deal to work together.

I’ve created a quick Personality Quiz with 16 situational questions to help gauge whether your new potential hire has the same priorities and values as you. Helping to assess your compatibility. 

I'm making it a free download for you - for a limited time!

How does it work?

  1. Do the quiz first yourself. 

  2. Make a note of your answers. 

  3. Then compare your potential hire’s answers to your own.

How do you both measure up?

TIP: you can put these questions into a Google Form and email it to your potential hires. Everyone’s answers will be neatly stored in a Google spreadsheet for you easily review and compare.

Little disclaimer here - familiarize yourself with your state, province or country’s laws on what you may or may not ask potential hires! There are rules.

Click button below to download.

Could you do me a favour? 

I’m looking for a cool name for this personality quiz. Any feedback, ideas or brainstorms are welcome!

Reply in the comment section below!

The download will only be available for 1 week. So be sure to grab it now and let me know what you think!

Hope you have an amazing rest of your week growing your business!

Warmly,

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P.S. Thanks for all of the replies and comments about my new website. I've successfully merged my 3 websites into 2 so far. The first website focuses on my photography services and the second focuses on education and resources for entrepreneurs and photographers. It's still a work in progress, I'm getting there!

What does the future more successful version of you look like?

 
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I know, we've all been asked the question: "Where do you see yourself in 5 years?"

But what if I told you, you could fast forward your 5 year plan?

The best thing about (how I approach) Personal Branding photography is that by answering questions like these before your shoot, your images will actually reflect this future version of yourself.

What do I mean?

To explain, let me share a story about my client Ashley.

Ashley completed Marie Forleo's B-School and was starting her own business. 

She had an initial photo shoot with a photographer who captured her present brand, status and level.

She told me the photos worked for her in the short-term, but she needed something that looked more professional.

She needed images that represented where her business was going... 

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Make an intention when photographing your personal branding so when people see your photos they
just 'get it'.
@delmorecreative

@delmorecreative

(Not where her business was currently or where it was yesterday).

She said her goal in a few years was to work with bigger names she looked up to in her industry.

She figured she'd need to be in the industry for a few years to make a name for herself. And appear established enough for one of these bigger names to even consider working with her.

She was already knowledgable enough in her field, she just needed to look the part.

So, through a series of carefully crafted questions, before her shoot, I asked her about:

  • where she saw her future more successful self

  • what that future more successful self looked like

  • how people would remember her after meeting her or seeing her marketing

  • what words would come to mind when people talked about her

  • what she'd be rolling out in the next year

Her answers to these and other questions, laid the groundwork for her Personal Branding photo shoot.

What happened?

After Ashley's photo shoot, she had...

1. a beautiful robust media library of images she could use for all things branding online and offline.

2. her new branding photos breathed new energy into her website.

BUT the BEST part was…

3. Ashley reported being approached by some of those "bigger names" she thought would take years to be noticed by... let alone establish relationships with.

They saw her brand and knew she was the right fit - so they reached out.

Ashley literally up-levelled and fast-forwarded her goals through her visual branding.

What could have possibly taken years to cultivate, she was able to establish faster with the carefully planned, curated and styled images we captured from her photo shoot.

We all have something to offer in our own special way. The best way to show this is to be your true self. Not a copy of someone else.

Take time to think about how the future more successful version of yourself would do it.

Then make an intention for your photos so when people see them they 'get it'.

Your brand is important and special. Don't leave it up to chance.

Thanks so much for allowing me into your inbox again.

Wishing you an awesome rest of your week!

Warmly,

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WHO DOES SHE THINK SHE IS?

 
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What really happens when you put yourself out there…

I was chatting with a team member last week about 'putting yourself out there' - and specifically what happens when you do...

If you follow me on Instagram, you may have noticed I posted an image of myself last week, plus a few sentences asking people to join my newsletter.

Here's the thing though... I felt totally out of my comfort zone! There I was posting a photo of myself AND asking people to sign up for my list? Gasp!

I think a lot of us feel this way.

You think, who am I to post photos of myself and offer insights on _________ topic.

(If this isn't you, feel free to skip to the bottom of this email where I reveal the outcome + measurable results from the IG posting.)

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TWO things you should know

If you're feeling apprehensive posting about yourself remember:

  1. People want see you, so they feel like they know you, when deciding if you're the right person to get them from problem to solution.

  2. Contrary to what you may be thinking, when people see photos of you, they aren't thinking, "Who does she think she is..." Instead they're feeling like they're getting to know you better!

In this digital world, a headshot hidden on your website's about page isn't going to make anyone feel like they know, like and trust you.

But a well thought out visual personal brand will attract the right people and repel the wrong ones. (Good Riddance!!)

So what happened with the social media post of myself + text?

Well, my daily average newsletter sign-up rate increased by approx. 200% every day for 4 days after the post. Pretty good!

If you're nervous about putting yourself out there - listen I'm right there with you.

You can start with less intense professional style photos. For example, you could be looking away from the camera. Or you could be interacting with the product you design or create.

Be courageous - every little bit counts!

You've got this, I have faith in you!

Let me know me know in the comments what you’re going to do to put yourself out there. Scroll down!

P.S. Shhhh.... I'm excited to announce my new website will be launching soon! (It matches my studio and office.)

What’s new

This redesigned website will be stocked with both new + current products and resources including:

  • The much requested "Personal Branding Photo Shoot Planner" now in Photoshop TEMPLATE format, so you can customize it and send it out to your clients!

  • Motivating business audio trainings

  • Downloadable stock photos for your social media

  • Courses

  • Updated Blogs (including the last 3 months of newsletter topics)

As an HD insider, you'll be the first to know about any updates and promos.

Wishing you a fulfilling and productive week!

Warmly,

 
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BLOGGER PHOTOGRAPHY: CAN IT BE PROFITABLE?

"It costs 5 times as much to get a new customer as it does to keep an old one." ~ Sean Platt (Book: Write. Publish. Repeat.)
 

Some weeks ago I sent out an email about blogger photography and frequent social media content photography. And I got so many responses from interested photographers wanting to know more.

HAVE YOU BEEN ASKED THIS BEFORE?

Here are a few scenarios:

  1. You just finished a Personal Branding shoot that thrilled your client. Now your client says to you, "Wonderful, now what I'll also need going forward is a steady stream of photos, such as product photos, detail photos, behind the scenes photos and interaction photos for my marketing every month.... but I can't afford to spend thousands of dollars every month."
     

  2. A blogger approaches you and needs 30 photos a month to post daily on her instagram and blog site.
     

  3. An Interior Designer approaches you and tells you she needs fresh photos every month of the current designs she is working on. From before-and-after design photos, to her working behind the scenes, to photos she can use to showcase the latest trends.

WHO CAN BENEFIT FROM THIS TYPE OF PHOTOGRAPHY?

Can you think of any businesses that would benefit from this?

Here are a few to get your wheels turning:

  • Practitioners

  • Home builders

  • Cabinet builders

  • Speakers

  • Charities

  • Salons

  • Designers

  • Furniture builders

  • Clothing stores

  • Musicians

  • Authors

  • Dog breeders.... (I could go on and on)

Packaging and Pricing

If you’re thinking of offering this type of photography to your clients, I’ve create a subscription based pricing model.

It’s now available in my store as template.

Wishing you all the success!

Warmly,

Heike

Original (offline) of BLOGGER PHOTOGRAPHY: CAN IT BE PROFITABLE?

"It costs 5 times as much to get a new customer as it does to keep an old one." ~ Sean Platt (Book: Write. Publish. Repeat.)
 

Some weeks ago I sent out an email about blogger photography and frequent social media content photography. And I got so many responses from interested photographers wanting to know more.

So today's video blog is going to cover all of the questions you're probably thinking about:

  • How can I make this type of photography profitable?

  • How can I maintain my portrait sales average?

  • How can I service previous Personal Branding clients who now need small shoots?

  • How can retain clients so they don't look for other photographers?

HAVE YOU BEEN ASKED THIS BEFORE?

Here are a few scenarios:

  1. You just finished a Personal Branding shoot that thrilled your client. Now your client says to you, "Wonderful, now what I'll also need going forward is a steady stream of photos, such as product photos, detail photos, behind the scenes photos and interaction photos for my marketing every month.... but I can't afford to spend thousands of dollars every month."
     

  2. A blogger approaches you and needs 30 photos a month to post daily on her instagram and blog site.
     

  3. An Interior Designer approaches you and tells you she needs fresh photos every month of the current designs she is working on. From before-and-after design photos, to her working behind the scenes, to photos she can use to showcase the latest trends.

WHO CAN BENEFIT FROM THIS TYPE OF PHOTOGRAPHY?

Can you think of any businesses that would benefit from this?

Here are a few to get your wheels turning:

  • Practitioners

  • Home builders

  • Cabinet builders

  • Speakers

  • Charities

  • Salons

  • Designers

  • Furniture builders

  • Clothing stores

  • Musicians

  • Authors

  • Dog breeders.... (I could go on and on.)

TODAY'S VIDEO WILL DO 4 THINGS:

1. Address what the client wants
(What is the client's problem you can solve).

2. Address what fears and blocks photographers have
(What is photographer's problem with this type of photography request).

3. Offer a solution
(How I solved the client's problem and turned my fears into a profitable photography service I now offer).

4. My story
(How and why I created this solution).

5. My PSD/PDF pricing template FREE for you to download and personalize. 
(Only available to photographers on my list).

What's in my Camera bag?

So I finally put together a comprehensive list of what’s in my camera bag! Thanks to everyone who ever emailed me asking me about my equipment. This is what I currently use for every shoot.

Each image is clickable so you can get all of the tech specs!

If you have any questions, please leave me a comment in the comment section at the bottom of the page.

 

CAMERA BODY

 

Lenses + best lens caps

Lighting + Trigger

(All battery no cords + choose Nikon or Canon trigger)

Constant Lighting

 
 

Free Webinar

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Hey there!

Happy to see you here again! 

If you read my last blog post called "The Fear Project", I told you how I was working on a new project where I'd be giving super valuable wedding photography business advice and be more visible while presenting it.

I'm excited to let you know, that I've officially launched my FREE 3-part video webinar series: Confessions of a Wedding Photographer - How to elevate your wedding photography business and book dream clients.

In this webinar, I don't hold anything back - so you won't want to miss this!

It will only be available for a limited time.

I'd love to see you there: CLICK HERE FOR INSTANT ACCESS TO THE FREE WEBINAR

 
 

(*This is a FREE service and no credit card is required.)

See you there!

Warmly,

 
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PHOTOGRAPHY TIPS YOU'LL LOVE


Join the community for a free serving of marketing, motivation & sales tips right to your inbox.

 

 

 

The Fear Project

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Have you done anything recently that’s way out of your comfort zone?

I have!  I’ll tell you more about that soon… stay tuned…

First…

According to Angela Ceberano, after you do something out of your comfort zone, two things happen in your life:

  1. You experience increased happiness

  2. You experience decreased anxiety

In her Tedx Talk “Be a Warrior not a Worrier”, she suggests we all create a personal “Fear Project”.

So that’s just what I did.

My fear - is being in front of the camera + public speaking.

Most photographers (at least the ones I’ve spoken to) generally prefer to be behind the camera. (Go figure!)

So what did I do?

Aside from taking photos, I love helping others elevate their businesses. Whether it’s helping my personal branding clients or helping other photographers.

About a year ago, I created an online video program to help other photographers easily create a successful wedding photography business.

Because as any photography entrepreneur knows - taking amazing photos and running a business are two separate things. And knowing both is a must for longevity.

The biggest feedback I received from my students was they loved the course and they were able to see big results in their businesses. BUT... they wish they would have seen more of me.

Why didn’t you see me in more of the videos?

For the same reasons I hear my clients tell me… They don’t like having their photo taken or they hate seeing themselves in video. This is something I coach my photography clients through. Coaching that gives them the courage and confidence to get in front of my camera.

So I took my own advice.

I told that little, critical voice in my head, that regardless of what she says, I'm going to do it anyway. And I’m going to do my best - whatever that will look like.

Together, with my awesome assistant Kelly, I got super prepared with everything I could think of - from my message, to the lighting, to camera angles and sound.

What I created is an online free 3-part webinar series for wedding photographers wanting to start a photography business or wanting to level-up their current wedding photography businesses.

Next Week

The free webinar will be released next week.

We're still working out ideas for the title, but as of right now it looks something like this:

Confessions of a Wedding Photographer:  Free Wedding Photography Business Webinar.

This FREE Webinar will reveal:

  1. My Story - How I Started my Dream Business

  2. Best Tip Ever: How to Use Your About Page to Book More Clients

  3. The Business Behind My Photography: Your Top 10 Questions Answered

What do you think of the title? Write your feedback or suggestions in the comments below.

 
Preview screenshot from the free 3-part video training series.

Preview screenshot from the free 3-part video training series.

 

Now to you

Is there something you've been putting off or avoiding because of fear? If you started your own Fear Project, what would it be? Tell me in the comments below.

Thanks for sharing your time with me today!

With love and gratitude,

 
heike-sig.jpeg
 

PHOTOGRAPHY TIPS YOU'LL LOVE

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Blogger Photography: Have you been asked to do this?

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UPDATE: THE GIVEAWAY HAS ENDED. BUT THE TEMPLATE IS NOW AVAILABLE IN THE STORE.

Some weeks ago I sent out an email about blogger photography and/or frequent media content photography.

And I got an overwhelming response from interested photographers!

But since I sent that email, something interesting happened. I gained new clients interested in this type of photography - but not the clients I expected.

So I've revamped the FREE resource I'm giving away this Thursday - to include everyone who you can market to and who will benefit from this type of photography.

I'll give you a hint - most of my new signups are clients I photographed previously for their Personal Branding, who now need a steady stream of behind the scenes, product, detail and action photos they can use for their marketing.

P.S. This resource will come with a video explanation of how to price yourself for profitability and how to not undercut your current Portrait or Personal Branding packages.

FREE RESOURCE

*Update the Social Media Blog Content template is now available in my store*

I'll be giving away the free resource this Thursday, March 22nd, 2018 to all my HD Insiders (that's the fancy way of saying everyone who is on my mailing list).

So scroll down and sign up below! And see you Thursday. 

As always, I wish you all the happiness and success in your business. Thank you for reading.

Warmly,

 
heike-sig.jpg
 

PHOTOGRAPHY TIPS YOU'LL LOVE

Join the community for a free serving of marketing, motivation
& sales tips right to your inbox.

 
 

4 Brilliant Things You Can do Online This Weekend to Attract More Clients

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Have you ever felt like your marketing is lacking? That you could be doing something more, but you're just not sure what? Do you feel like you may be missing some things in your social media, your website, or in your brand?  

I’m going to share with you 4 of my secrets to marketing that you can do THIS WEEKEND!! One weekend of work can transform your website and attract future clients.  

And.... did I mention these 4 things won't cost you a dime? 

You don't need to buy anything!

Let's jump in - here’s how:

  1. About Page

  2. Your Next 90 Days

  3. Get Personal

  4. Testimonials


1. ABOUT PAGE

Did you know that “About pages” are one of the TOP 5 most visited pages on websites? 

That’s huge! But surprisingly, most us overlook this page ... or we just throw up some generic (useless) information. Truth be told, I fell into this grey zone myself.

But once I realized this, I discovered my about page was one of the most transformative pages that pursauded potential clients to contact me or not. Why? Because, it solidified the KNOW, LIKE and TRUST factor.

Action Plan: Rewrite your about page in an interview format. List 5 questions you wish prospective clients knew about you and 5 questions prospective clients usually ask you. Now write the answers to these questions. If you find writing about yourself difficult, this is a fast and easy method to keep the tone conversational and personal.


2. YOUR NEXT 90 DAYS

Have you ever heard it takes 90-100 days to achieve something? This is a common timeframe we worked with - back when I worked in the corporate world.

So what do I want you to do here?

Plan out your next 90 days! Sound daunting? It really doesn’t have to be. Let me show you how easy it is (see chart below). Break it down into chunks like months, weeks and days. Think about what  you want to accomplish each month. For example, my October, November and December plan looked something like this:

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Action Plan: grab a piece of paper and dot out a high level overview of who you would like to attract in the next few months. Come up with a message and share images that compliment your message with the world.


3. Get Personal

People buy from people they like. Even big brands are getting personal. Think Apple and Steve Jobs.

Be sure to sprinkle in some personal images and stories to give your brand some life. Prospective clients want to know if they’ll like you, feel comfortable with you, feel safe with you and if they’ll enjoy working with you.

On the same note, know that not everyone will click with you. But this will help in attracting the right clients and repelling the wrong ones.


4. Update your Testimonials Page

You may be thinking this is an obvious one. But when was the last time you actually updated your testimonials page?

Prospective clients want to know what other people thought and felt about working with you. Hate asking people to write a testimonial for you? (I do) Don’t worry! Look back in your emails. Have previous clients said nice things to you after a shoot? Simply send them a quick email asking if you can use their words on your website, social media and marketing materials.
It’s a win-win!

With love and gratitude and attracting more clients,

 
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P.S. If you know someone who might benefit from this, go ahead and share it with them.


PHOTOGRAPHY TIPS YOU'LL LOVE

Join the community for a free serving of marketing, motivation
& sales tips right to your inbox.

 
 

Anything Worth Doing is Worth Doing Badly Until You Get it Right

Anything worth doing is worth doing badly until you get it right Heike Delmore


How Comparison helped me grow


If the title of this article resonates with you - know that I’ve felt the same way! Any of these sound familiar?

You’re afraid to start your business.
You’re friends and family are discouraging you.
You don’t think you are good enough yet.
You’re afraid to start charging.
You feel like you’re not getting anywhere.
You feel like you’ll never be as good as others.


I’ve got two pieces of advice for you.

  1. Everyone started out somewhere.

  2. Don’t compare your Chapter 1 to their Chapter 20.

“Anything worth doing is worth doing badly until you get it right” - Les Brown



I discovered Flickr a month after I got my first semi-pro camera. I fell in love with so many photographers and their beautiful images (Anastasia Volkova and Julia Trotti were huge influences on me). I had no idea how they lit or exposed their photos or even what lenses they might have been using. I'd feverishly set up shots in my livingroom while my baby daughter slept. I tried to recreate the beautiful images I was so inspired by. I’d load the images onto my computer just to feel a huge let down. I mean, the difference was night and day. But I pushed on… I'd bring my favourites of the bunch into photoshop because I was determined to elevate the style and give my photos some allure. The look improved, don’t get me wrong, but still I was nowhere near my photographic idols… in fact I wasn’t in the ballpark or even the stadium in terms of comparison.  

You see… I compared my photos to those of my idols.  We’ve been taught that comparison is bad.  

But...


Comparison made me strive. 
Comparison gave me the desire to learn and educate myself. 
Comparison showed me the difference between good and great.


I understand when people tell you not to compare yourself with others. They say - be happy with your own work and your own style.


Now, I agree with this statement and I do think comparison can be a deadly trap - that can literally paralyze and stop you from moving forward. And it can get your inner negative voice to tell you all sorts of tales, like... 


….you’ll never be that good, 
….it will take forever to learn how to do that why bother, 
….she can do it because she has _____ and you don’t.

But stop!


Realize, you’ve gone too far.


Be sure that when you look at others and compare, that you do so in a way that feeds your soul and motivates you to improve yourself. Interpret it as a soft nudge to go learn something new or develop/polish a new skill. 


But remember that it will take a series of steps to grow and reach certain goals.

Be kind to yourself. After you learn something new, make a list of everything you now know that you didn’t before. I bet you’ll surprise yourself.


Just as we have growth spurts and lulls… have the faith, determination and, most importantly, patience as you grow.


P.S. Just to let you know...when I first started in photography, I tried reverse engineering other people’s photos.  Then I learned about and enrolled in online courses...which has made all the difference.  This important step helped me fast track my progress and success.

With love and gratitude and to YOUR success,

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P.S. If you know someone who might benefit from this, go ahead and share it with them.


Portrait Photography and Business: I highly recommend Sue Bryce Education.
Wedding Photography and Business: My e-course is NOW OPEN: Stand out. Save time. Sell more.


 

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FREE GIVEAWAY

Wedding Photography Business Course Free Giveaway

We'll be opening the doors this week to the wedding photography e-course: Stand out. Save time. Sell more. But before we do, I'm giving away 3 scholarship spots. Winner will be selected Monday, November 20th!

We’re giving away 3 FREE SPOTS to the this awesome 5 week online course!

You can enter 1 of 3 ways - or all 3 ways to triple your chances of winning:

 

1. BLOG

Simply COMMENT below this post describing why you'd like to win.

2. INSTAGRAM

Go to my Instagram page and LIKE the Giveaway post, COMMENT why you’d like to win, and TAG anyone else you think would like to enter.

3. FACEBOOK

Join our free Facebook group. Then LIKE the Giveaway post, COMMENT why you’d like to win, and TAG anyone else you think would like to enter.

 

The winners will be chosen Monday, November 20th, 2017.

What people are saying about the course on Instagram:

And on Facebook:

ecourse facebook comments

Wishing you so much luck. I hope you join us and we'll see you in the course!

If you'd like to get on the e-course waitlist - and be the first to know about early bird specials sign-up here.

*Update the E-course is now open for registration*

With love, gratitude and all the success,

 
 
 

 

P.S. If you know someone who might benefit from this, go ahead and share it with them.

P.S.S. For more information on the course here. I hope you'll join us!

 
I JUST WANTED TO LET YOU KNOW THAT SINCE I FINISHED YOUR TRAINING, I JUST KEEP THINKING ABOUT YOU NON-STOP!

YOU DON’T UNDERSTAND HOW REVOLUTIONARY YOUR TRAINING WAS TO OUR BUSINESS. AND THAT IS COMING FROM PHOTOGRAPHERS WHO HAVE SHOTS CONSISTENTLY 25-30 WEDDINGS PER YEAR EVERY YEAR, FOR THE PAST 5 YEARS, PRIOR TO TAKING YOUR COURSE!!!!

THERE WERE SO MANY PIECES THAT I WAS ALREADY APPLYING WITH THE SALES PORTION/CONSULTATION PIECE, AND THE ‘KNOWING YOUR UNIQUENESS PIECE’, BUT YOUR TRAINING HELPED JAQUES AND I LITERALLY RE-BRAND OUR ENTIRE WEBSITE, PRODUCE AMAZING CURATED BLOGS, AND BE ABLE TO WRITE OUR BLOGS VERY FAST WITH THE USE OF THE BLOG ASSISTANT. IT’S HELPED ME A LOT.

EVERY TIME I WRITE UP A BLOG, I THINK OF YOU; AND EVERY TIME I BOOK NEW CLIENT AT OUR NEW PRICING, I THINK OF YOU TOO! I CAN’T THANK YOU ENOUGH, GIRL.

THANKS TO YOU WE’VE BOOKED 8 NEW CLIENTS WITH OUR NEW HIGHER PRICING IN THE PAST 6 WEEKS, AND I AM SO GRATEFUL.

I’M HOPING TO RUN INTO SOON JUST TO HUG YOU, LOL!

LOVE, RICHELLE
— http://www.jaquesphotography.ca/
 

COURSE CURRICULUM:

STAND OUT. SAVE TIME. SELL MORE.

This is not your traditional wedding photography business e-course. This e-course teaches you how to improve your online presence so you can spend less time on testing-out what works and start getting measurable results every week!

This course is a shortcut to transform (or start building) your wedding photography business into a personally fulfilling, profitable and sustainable business.

Have you ever wondered why it’s so hard to book more ideal clients? I want to let you in on a secret: it isn’t. Or at least it doesn't have to be…

WHAT YOU GET:

  • 5 weeks of sequential action oriented videos (no I won’t be boring you or wasting your time with tons of theory)

  • The short lessons within each week are laid out in a step-by-step order to build upon one another. (no, you won’t be bombarded with an array of random videos)

  • Downloadable worksheets to get you moving quickly with measurable results

  • Video tutorials, demo's, templates and resource lists

  • Access to private Facebook group community where I will answer your questions personally for the duration of the course

  • Bonus: Blog writing Assistant (Perfect for photographers who find blog writing time-consuming and difficult)


PHOTOGRAPHY TIPS YOU'LL LOVE


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Savvy Secrets of In-Person Sales for weddings

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A few weeks ago I asked you all to send me your most pressing questions about your photography business and wedding photography.

Thank you everyone for sending me your questions!! You’re awesome!!

One of the most common themes in your questions was in-person sales (IPS) and how to incorporate IPS into your wedding packages.

So, today I’m going to show you two savvy ways that I implement IPS into my wedding packages.

1. Engagements

Similar to many of you, several of my wedding packages include an engagement session.

But the difference is - some of these packages include the digital images, while others do not.

For those packages that do include digital images… the price has been carefully calculated and included in the price of the wedding package.

For those packages that do not include the digital files, the couples come into my studio, view their images and...this is the best part!...Select and purchase their favourites… in-person.  

By now, you may have some questions like….

  • How does this work?  

  • Why do some of the packages include all of the digitally edited files?

  • Doesn't including all of the digital files in some packages defeat the purpose of IPS?

Allow me to explain…

IPS vs. All Digital files

Let me start by saying, that my wedding packages are  accompanied by an a la carte menu.  This a la carte menu lists of the prices for individual images/prints and varies depending on the size(s) they would like to purchase.

Here’s the key!  

Oftentimes,  clients come into the studio and view their engagement photos thinking they just want a handful of photos, but after viewing them, they realize they want all of them. So they ask me “how much for all of them?”

Equally as often, I have clients who know they want all of their engagement images before they even book my services.

It’s important to know the tremendous value of your digital FILES, and this needs to be reflected in your pricing.

Remember! The value is in your art, not in the paper you print it on.

And as such, high resolution digital images, should not priced less than a print.

Further, the price to purchase all the digital images needs to be significant and considerably more than if your client were to purchase a handful of your small/med a la carte images.  

WHAT IF THEY WANT ALL THE DIGITAL IMAGES?

Here’s how to start…

Ask yourself what an amazing IPS would equal? What is the price value? Write that number down. Be sure it is more than purchasing a handful of small/med a la carte images.

And make sure your pricing is logical.

Use this as a starting number and go up from there.

2. Bridal boudoir/ Bridal Sessions

Most of my higher wedding packages include a complimentary bridal boudoir or bridal photoshoot.

I believe this is an awesome addition to my packages.

Now, notice I said photoshoot. When my clients select a wedding package, I tell them about this beautiful photoshoot experience that's included with their package.  

I educate them on the shoot and explain that all of the images and any products are sold separately.

I have a special price list for my bridal boudoir sessions. It includes, a la carte images, and products I know my brides adore and can actually use.

For example, I offer a sleek black book.  This is something my brides love to give their grooms the morning of their wedding. It's an extremely romantic gift that brides love to give.

Use this IPS meeting to help give your clients fun ideas on how they can use their images.

I should also add to the black book example, I do have an add-on price, if the client would also like to purchase all of the digital images, in addition to the book.  

Now it’s your turn

Whether you’re already started implementing, or you're wanting to start implementing IPS in your wedding photography business, I think these two examples will get your creative wheels turning with great ideas on where to start... and how you can expand.

Leave me a comment below on any a-ha moments or how you’ve already successfully incorporated IPS into your wedding photography business.

It's coming...

*Update the E-course is now open for registration*

In this course, I don't hold anything back. I'm completely transparent on how I rapidly grew my profitable wedding photography business. 

what photographers are saying about the e-course...

 
richelle.jpg

“I just wanted to let you know that since I finished your training, I just keep thinking about you non-stop!

You don't understand how revolutionary your training was to our business. And that is coming from photographers who have shots consistently 25-30 weddings per year every year, for the past 5 years, prior to taking your course!!!!

There were so many pieces that I was already applying with the sales portion/consultation piece, and the 'knowing your uniqueness piece', but your training helped Jaques and I literally re-brand our entire website, produce amazing curated blogs, and be able to write our blogs very fast with the use of the blog assistant. It's helped me a lot.

Every time I write up a blog, I think of you; and every time I book new client at our new pricing, I think of you too! I can't thank you enough, girl.

Thanks to you we've booked 8 new clients with our new higher pricing in the past 6 weeks, and I am so grateful.

I'm hoping to run into soon just to HUG you, LOL!

Love, Richelle (http://www.jaquesphotography.ca)

 

Interested in getting more information on the e-course program? Click here for more information. Can't wait see you there! I'm so excited for you and your business and what this means for your future.

With love and gratitude and to YOUR success,

heike_signature (1).jpeg
 

P.S. If you know someone who might benefit from this, go ahead and share it with them.


 

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Free: Wedding Day Photography Checklist

What do you loving photographing?

If you've photographed weddings
....or you're thinking about adding weddings to your offerings
...or you wished you liked photographing weddings but...

Then, I have a handy FREE download for you today.

My Wedding Day Photography Checklist simplifies the wedding day events into manageable bite-sized sections. 

So, if photographing weddings makes you feel stressed, confused, anxious or just down right uncreative, this checklist will help cut through all the excess distractions of the day, and help you to focus on what you should be photographing.

And give you ideas if you're drawing a blank.

This checklist will help you slow down, so you can get creative with the photos you should be taking. 

And in my experience, this is a complete index of the core photos that make your brides happy, and curate a complete wedding day story.

Everything else you photograph in addition to this list is gravy.

So you're happy and your clients are happy.

To download your copy click here.

 

With the checklist you'll also get some quick win tactics like:

  • knowing how much time you'll need for each part of the day. For example, when your bride asks you how much time you'll need to photograph the her getting ready, you'll know what to say and how to plan.

  • you'll also get some insightful tips on how I approach and handle different parts of the day, to maintain control and keep (everyone's) stress levels low.

  • and more, since it's a checklist, you can easily print it off and bring it along to your weddings. Check off and refer to the list throughout the day, to ensure you've photographed everything you need. Or, if you're drawing a blank, use it to get ideas on what else you could be photographing.

  • and most importantly, it will assist you in anticipating what the next part of the day holds and what you'll need prepare for.

Now, we’d love to hear from you. In the comments below, write you why love photographing weddings or why you're resisting photographing them. And let me know what you think of the checklist.

With love and gratitude and to YOUR success,

heike_signature.jpeg
 

P.S. If you know someone who might benefit from this, go ahead and share it with them.

P.S.S. My wedding photography e-course program SAVE TIME. STAND OUT. SELL MORE. is opening up soon. For more information and to be the first to know when registration opens (with special savings) click here. I hope you'll join us!

*Update the E-course is now open for registration*


 

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4 Simple Secrets: How to make shooting weddings stress-free (and fun)

4 Simple Secrets: How to make shooting weddings stress-free (and fun)

Don't think it's possible? Let me share how to make wedding photography stress-free. Spoiler Alert - it's super simple and easy to do. Let me show you how.

WHAT TO DO WHEN YOU WANT TO QUIT

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Reconsidering (Wedding) Photography as a full-time business?

You started off your wedding/portrait photography business super motivated with dreams of success and plans of living your passion.

You felt elated and unstoppable.
You had several requests for your photography services.
This was going to be amazing.

Then something happened:
The fire, zest and motivation within subsided.

Now you’re feeling some stress:


    •    it could be from trying to keep a steady income of bookings
    •    wondering why you aren’t getting as many inquires as before
    •    noticing people aren’t booking as quickly as before
    •    or you're no longer getting the same response on social media
    •    or you’re just tired of the hustle.

Is it over? Or are you just in a temporary rut?

Most of us can safely say, we’ve all felt like that one time or another. 

Things have changed. And you can’t understand why. Is it the industry or is it me?

EEEk.

Your business, like everything else, naturally changes over time. Think:

  • Blockbuster > Netflix

  • Blackberry > iphone.

Ok probably not that drastic of a change. But how can we stay relevant? How can we keep our services in demand?

In my experience, a check-up in these 5 core areas has kept my business in-tune while adapting to the changing market.

    1.    ATTRACTION (The moving target)

    2.    PERSISTENCY + CONSISTENCY (Let’s get honest)

    3.    STRENGTHS (How to discover them)

    4.    NEED + DESIRE (Listening to your clients)

    5.    DIFFERENCE (Taking inventory)
 

Use this quick exercise to give your business and your brand a quick check-up:

1. ATTRACTION: (The moving target)

Who are you trying to attract? Who do you want your clients to be? Often wedding photographers will answer:

 

"anyone who is getting married next year that lives in my city."

 

Ok, that’s a good start. But let’s get a bit more specific. 

Tell me, are there clients you’ve worked with in the past who you absolutely loved working with? 

Who are they? Where do they hang out online and offline? 

For me, when I started my wedding photography business 8 years ago, almost all of my brides were hanging out on Facebook. Back then, posting images on my FB business page got a huge response in likes and comments. Fast forward to today. For the most part My FB business page is pretty quiet - unless I pay to promote my posts. 

So I said to myself - people are obviously still getting married in my city - where are they hanging out online now? Answer: Instagram and Snapchat. 

Another example is, you are a wedding photographer who is trying to attract brides who desire outdoor weddings. Take a look at your branding and your website: are nature and outdoor wedding images a prevalent theme on your website? If they aren’t - make changes to get it in line with who you want your ideal client to be.

ACTION: Go further in-depth with who you want to work with. Try to figure out everything about them - and then tailor your brand and marketing to attract them.

2. PERSISTENCY + CONSISTENCY

Let’s get real honest for a moment. How persistent and consistent are you being in promoting your business? 

Has the number of inquiries you usually get dropped? Or are the inquiries you are getting not booking?

If so, it’s a good time to do a check-up on your persistency + consistency to ensure they’re aligned.

First, let's look at persistency. Have you been putting your business out there everyday? (And I don’t mean doing something difficult or overly time consuming). 

I mean like posting on social media, putting an update on your website, or going out and talking to people about your business. 

Here are some super simple ideas on how you can do something for your business everyday (from the comfort of your own home):

 

    •    post an image from a client’s wedding
    •    post an image from a shoot you did 3 years ago today
    •    post an image from any shoot you’ve done
    •    post a meaningful quote
    •    post a behind-the-scenes photo or video of you in action
    •    post a selfie (every now and then it’s okay)
    •    post a snapshot of what's going on in your world (vacation?)
    •    post something you are in the process of working on

 

It’s a known fact that people buy from people they like.

Which leads me to my next question:

Does your audience know you? Can they relate to you? Do they like you? Do they remember you?

If you aren’t getting any quality inquiries, go to your social media. When did you last post? And how long before that post did you post?

I recommend posting on Instagram once day or once every 2 days. You can plan out your posts ahead of time so it doesn’t become a chore! I used Adobe bridge or my album software to design my consequence ahead of time.


Now let's look at consistency. 

If you’ve been posting on social media all the time and you’re still not getting any busier, let’s take a closer look at what you’re posting.

As with your brand - the goal of your social media posts is to represent your brand visually and textually.

If you’re on Instagram, make your 9 squares look pretty and have them complement one another. You are in a visual business after all - people will be judging the first impression of your feed. What are you posting? 

Back to our last example, if you want more outdoor weddings, post images related to and showing the outdoors. 

And if you want to book weddings, don’t post photos of babies.

In other words don’t post what you don’t want. Post only what you do want.

 

Action: Post to social media often. Focus on one platform where you are seeing results. It takes time and persistence to get a following. 

For Instagram I recommend 1/day or 1/every other day. 

Keep the posts on topic and make them look beautiful. You can avoid being overwhelmed by planning them out ahead of time using Adobe Bridge or your album design software.

3. STRENGTHS

What are your strengths? Many of us photographers will say, something like:

“I take good photos."

Yes that’s most likely true. But again we are looking for something more specific.

One tip to figure out what your strengths are - or what your clients see as your strengths is to go back into your client email correspondence. Usually right after you post a client’s image online or provide them their photos, they’ll write you an email to say thank-you. 

Open up those emails. What else did they say about your work - or about the experience of working with you? 

Here’s an excerpt from an email I received from a client:

“Thanks so much and for everything you guys did to make sure you could give us the best!! I know you stayed a bit later then expected, you both were great and by the glimpse of the photo you posted we can’t wait to see them, it’s incredible everyone keeps telling us that the photo is an amazing shot!! So truly thank you for working with us!”

What is something my client saw or noted?

I’m patient. I don’t rush them. I care about them. 

Something went a little off schedule on their wedding day and I stayed to capture it even though it was outside our contract and over and above what was expected of me.

When I consult with future brides, I can tell them, “sometimes things on your wedding day may go a little off schedule, but don’t worry I will stay to capture those moments regardless. If things go longer than 30 minutes extra, only then do I charge for additional coverage.”

ACTION: Take a look at what your previous clients have said to you or about you. Then weave those strengths into your marketing text -- and into your consults!

4. NEED + DESIRE

Now let's look at what your prospective clients need or desire. 

Do you know what they need? 

They need, photos, prints and maybe a wedding book right? All true! 

But what else do they ask you for?

For example clients often ask me for, high resolution digital files, canvases, video, video slideshows, bridal shoots, boudoir shoots, engagement shoots, rehearsal dinner coverage, shower coverage.

Now check your current packages and price-list - are you offering what they’re asking for? For example are you still offering a DVD of images, when clients are asking for USBs or digital cloud storage?

Listen to what they are asking for, don’t assume. These are the specific items you should have in your packages. 

Tip: Include a big bundle of them in your top (dream) package. I go into great detail in the E-course on how to create packages that sell.

ACTION: Ask yourself, when your ideal clients see your packages, do they get excited? Are they thinking “wow she read my mind, I want all of this”. Or are they thinking “I don’t want a DVD, I wish she offered cloud storage”...

Take steps to include the specific items your clients ask for in your packages.

5. DIFFERENCE

Are you busy watching your competition and trying to figure out how you can keep up - or do the same? 

Before going any further, remember you’re always going to be second best if you try to copy someone else.

That being said, wedding photographers specifically, are all offering similar products. Digital images, prints, wedding books etc.

So what or how are you doing that differently from everyone else?

For example: 

  • do you consult with your clients regarding wardrobe for their engagement session?

  • do you help create their wedding day schedule?

  • do you offer a complimentary 1 year anniversary photo shoot?

  • does your background as a fashion photographer help with posing your clients so they look beautiful?

  • do you travel worldwide?

 

The goal is to stand out and be memorable for what makes you different and unique.

Action: Take a moment and make a list of what makes you - YOU!

Then work those unique and amazing things into your brand and marketing - textually and visually. These things should be loud and clear! Not something someone needs to dig out to discover in your FAQ section. Or something someone discovers in the last paragraph on your about me page. Be obvious and make it beautiful, i.e. through photos or blog titles! Go through your website and take some inventory - is it obvious to your visitors on what makes you different in your approach, service or products?

FRESH EYES

I hope I’ve given you some fresh eyes to see how your potential clients currently see you - and how you can make simple changes to get more bookings from your ideal customers.

If you’re stuck in a rut, this 5 step quick exercise should shed some new light on what’s going on.

If you’d like to take these concepts deeper, join me in the E-course: Stand out. Save time. Sell more. Registration is now open - more information here.

Or start out with my FREE 3-part training series: Confessions of a Wedding Photographer first.

Remember information without action futile.

I’d love to hear your comments. Did anything spark a change in you, your business or your online identity? Share with us in the comments (way down below)!

Thanks for sharing your time with me today! Leave me a comment below - what was your breakthrough moment?

With love, gratitude and wishing you all the success,

 
 

 

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Free video training successful wedding photography business with Heike Delmore

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The surprising reasons why some wedding photographer's websites are successful and other's are not.

And when I say successful, I mean websites that work to book more of your ideal clients while saving you time.

Why is it that people struggle with getting their true or authentic selves across online or on their websites?

Most people find it easier to speak one-on-one with people either about themselves or about their businesses. I know that’s true for me. The problem arises when you need to sit down and try to write about yourself. People usually fall into 1 of 3 categories:


    1.    The Essay writer
    2.    The Vague ‘blend-in-with-the-crowd’ writer
    3.    The Cutesy casual writer

 

Can you tell us more about these three categories, so our readers can see if they fall into one or the other?

Absolutely. Before I describe each, know that doing any of these things is not necessarily bad. The message is that, you could be doing more to build a deeper more relatable connection with your visitors.

  1. The Essay writers, write more a formal piece. The text sounds more like something they’re going to hand into their professor, than something their clientele can relate to. It often comes off as cold and technical. These writers may also use terms, specific to their industry, that their website visitors may not understand or be familiar with.

  2. The Vague ‘blend-in-with-the-crowd’ writers, tend to state general information and not elaborate a great deal. For example, these writers will state they are a husband and wife team, their style is photojournalistic and they’ve won XYZ award and been published in XYZ magazine. The end.

  3. The Cutesy Casual Writers will try to be cute, funny and keep things light. For example, they talk about how much they love their little fur ball named Kenny (their kitten/family member). Their favourite colour is blue, favourite food is sushi, and they like long walks on the beach.

I know we’ve spoken a lot about writing so far. But you teach that there are many additional factors involved in projecting your authentic self online. Could you mention a few?

Yes, there are factors in addition to the text on your website that can also make a huge difference in whether your visitors will know, like, trust and ultimately want to buy from you.

Your use of photos, which photos you use, how many photos you use and how your photos are presented are a factor.

Also, does your website have a deliberate flow that purposefully guides your visitors through to booking you?

How easy or confusing does your website appear?

And how long are you able to keep people engaged on your website? These are just some of the other factors involved.
 

Using this knowledge, you booked yourself solid (year after year) only using your website, while you lived on another continent. Is that correct?

Yes! My husband’s career had us move our family all over Europe for spans of 6-9 months out of the year… every year. When I returned home, I’d have my schedule booked solid for the 3-6 months.

While away, I couldn’t meet clients face to face. And it was often difficult to talk to them because of the time differences between countries. 

So, I designed my website to handle the heavy lifting in selling ME and why I would be a great match for them. My website essentially turned my visitors into clients. When they contacted me, they were already ready to book. I know these concepts work and they work well! My website is like my second employee or an extension of myself who works for me 24 hours a day, 7 days a week.


To the untrained eye, many people may not notice when websites have any of these elements in place. How did you learn or acquire this knowledge?

I’ve pulled much of this information together from my formal education, work experience, and good ‘ol trial and error. I have my Hon B.Sc. degree in Psychology and I did my postGraduate university studies in E-commerce and Web design. That coupled with 10 years of experience working for advertising agencies in Canada and Europe with high profile clients such as Mastercard, Eurocard, Kraft, Opel, Thomas Cook travel to name a few.

There really is a method to the madness, for every brand, behind the scenes. This is what makes us feel a certain way when we see the final product, brand or person. 


Why is it, do you think, that most websites don’t stand out or don’t work? 

Most people focus on doing the same the thing their competitors are doing online. Most websites tell the same or a similar stories. The thought process is - well it must be working for them, so it should work for me too. Or people think they’re boring and they don’t have anything special to tell. That is, they don’t tell their unique story. (I teach you how to find this voice and your unique story in the E-course)

The reality is that most brides begin their search for their photographer and other vendors online. You won’t stand out, and you won’t be memorable, if you’re trying to be like or sound like everyone else.  
 

I know your E-course guides your students to stand out online, in every way, but could you share a few tips with us today?

Absolutely. I’ll also be sharing a few of these tips in the free training module on January 19th. The free training will give the audience a little taste of what is included in the E-course

So one easy tip is, how you are using your website’s “About” page. The About page is one of the most under-utilized pages! 

Did you know that About pages are generally one of the top 3 pages your visitors will view? Yet, many of us waste this page with generic useless information - some examples of this I mentioned earlier. So one tip would be, to use your About page to answer those burning questions your clients always have. You know the ones. Those questions every client asks you that you’re tired of answering. Providing answers to these questions on your About page does 3 important things: 

  1. Makes your visitor feel like you're both are in-sync. You’re reading her mind and you’re both on the same wave length.

  2. You’re not just talking about yourself, you’re talking about how you can help her solve her problem and how your services can benefit her.

  3. You save your valuable time and hers. When this client contacts you, she’s less likely to still be in the research phase and more likely to be in the booking phase.

Will content in your e-course become dated, obsolete or break if Google decides to change it’s algorithm again?

Oh no! The concepts you learn are definitely not ways to cheat Google! They are authentic, smart, and best online practices. They have nothing to do with Google’s algorithm. These changes are grounded in best online practices, from how to make your website load faster, to how to sell yourself and your services honestly without yucky sales-y techniques. This training is not about trendy SEO hacks!
 

Who will benefit from taking this course?

Wedding photographers, wedding florists, wedding venues, wedding DJs, wedding videographers. Anyone in the wedding industry who wants to increase their number of clients while doing less work will benefit from this E-course.


Could you give us some specifics on how will this E-course benefit us?

This E-course will get you more “ready to book” inquires from your ideal clients. Often times, the clients contacting you are simply inquiring to price-shop you. That is, they will pick the least expensive vendor who can do the same job. If you present yourself like everyone else, you’ve turned yourself into a commodity - someone who can do the same job, the same way as someone else. And this is why you’ll get clients who will select you purely on price.

The main benefit of this course, is that you’ll be positioning yourself away from competing on price. You’ll be changing the conversation and attracting inquires simply because YOU are a great match for THEM.
 

I know some people are wondering, do you need to be “techy” to apply what you learn in this E-course?

Not at all. The steps I lay out anyone can do. You just need a website, such as a Squarespace website or a Wordpress site, and the ability to login and make changes to get started. 
 

If someone is just starting out, and they want to take your E-course, but they don’t have a website yet, are there some website companies you would recommend they check out?

Well, I haven’t tried all of the website companies out there. But, of the ones I use, I would highly recommend Squarespace (very easy to setup and use) and Flothemes or Prophoto for Wordpress. Again, the how-to of setting up a website is outside of the scope of this E-course. Coming into the course, you should have an existing website, or be in the process of setting one up.
 

To wrap up - what will be the biggest take-away for people who take your E-course?

If you apply the concepts taught in the E-course, you will stand out and be perceived as the go-to leader in your industry. You’ll save time by educating your visitors ahead of time dispelling any skepticism or objections they may have. Your visitors will feel as though you’re both in-sync from their first impression of you online. And lastly, you’ll inspire them to book and buy from you.
 

Is there anything else you’d like to leave us with today? 

A study done by Dane Sanders (his book the Fast Track Photographer) found that 60% of photographers give up their businesses within the first year. Then of those 40% still standing, another 25% will drop off within the 2nd year of business. That leaves only 15% still operating in their 3rd year.

That is a distressingly small percentage. Some of the main factors (among other issues) involved in the demise of these photographers, in my opinion, are a lack of visibility or standing out from the crowd, a lack of sales, and pricing that isn’t sustainable.

All of these subjects will be taught in the E-course. I hope you’ll join us. It’s going to be an eye-opening and results driven experience.


PHOTOGRAPHY TIPS YOU'LL LOVE


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