"It costs 5 times as much to get a new customer as it does to keep an old one." ~ Sean Platt (Book: Write. Publish. Repeat.)
Some weeks ago I sent out an email about blogger photography and frequent social media content photography. And I got so many responses from interested photographers wanting to know more.
So today's video blog is going to cover all of the questions you're probably thinking about:
How can I make this type of photography profitable?
How can I maintain my portrait sales average?
How can I service previous Personal Branding clients who now need small shoots?
How can retain clients so they don't look for other photographers?
HAVE YOU BEEN ASKED THIS BEFORE?
Here are a few scenarios:
You just finished a Personal Branding shoot that thrilled your client. Now your client says to you, "Wonderful, now what I'll also need going forward is a steady stream of photos, such as product photos, detail photos, behind the scenes photos and interaction photos for my marketing every month.... but I can't afford to spend thousands of dollars every month."
A blogger approaches you and needs 30 photos a month to post daily on her instagram and blog site.
An Interior Designer approaches you and tells you she needs fresh photos every month of the current designs she is working on. From before-and-after design photos, to her working behind the scenes, to photos she can use to showcase the latest trends.
WHO CAN BENEFIT FROM THIS TYPE OF PHOTOGRAPHY?
Can you think of any businesses that would benefit from this?
Here are a few to get your wheels turning:
Dog breeders.... (I could go on and on.)
TODAY'S VIDEO WILL DO 4 THINGS:
1. Address what the client wants
(What is the client's problem you can solve).
2. Address what fears and blocks photographers have
(What is photographer's problem with this type of photography request).
3. Offer a solution
(How I solved the client's problem and turned my fears into a profitable photography service I now offer).
4. My story
(How and why I created this solution).
5. My PSD/PDF pricing template FREE for you to download and personalize.
(Only available to photographers on my list).