Heike Delmore Personal Branding Photographer

Free Personality Quiz (for new potential hires)

 

Hitting a plateau in your business and figuring out how to grow it usually involves adding something to it. Whether it’s new software, new hardware, or new people.

But, it get, it can be intimidating when you're considering hiring or outsourcing something.

Fear of the unknown, right?

I can say from experience, when you find the right people, your business will change and flourish. Freeing your time up to grow it even more.

A win-win for you and the people you hire!

But before going down this road, (and I can’t stress this enough), you’ll need to find the “right” people for you.

The wrong people can just as easily derail your efforts! Taking your precious time away from growing your business - to micro managing it.

And please don’t get me wrong, these aren’t necessarily “bad” people. They just aren’t the right fit for reasons such as, they have different priorities, they have different values or your personalities just don’t mesh.

None of these things are anyone’s fault.

But what I've learned (and sometimes the hard way) is that you want to make sure you’re aligned in these 3 areas before sealing the deal to work together.

I’ve created a quick Personality Quiz with 16 situational questions to help gauge whether your new potential hire has the same priorities and values as you. Helping to assess your compatibility. 

I'm making it a free download for you - for a limited time!

How does it work?

  1. Do the quiz first yourself. 

  2. Make a note of your answers. 

  3. Then compare your potential hire’s answers to your own.

How do you both measure up?

TIP: you can put these questions into a Google Form and email it to your potential hires. Everyone’s answers will be neatly stored in a Google spreadsheet for you easily review and compare.

Little disclaimer here - familiarize yourself with your state, province or country’s laws on what you may or may not ask potential hires! There are rules.

Click button below to download.

Could you do me a favour? 

I’m looking for a cool name for this personality quiz. Any feedback, ideas or brainstorms are welcome!

Reply in the comment section below!

The download will only be available for 1 week. So be sure to grab it now and let me know what you think!

Hope you have an amazing rest of your week growing your business!

Warmly,

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P.S. Thanks for all of the replies and comments about my new website. I've successfully merged my 3 websites into 2 so far. The first website focuses on my photography services and the second focuses on education and resources for entrepreneurs and photographers. It's still a work in progress, I'm getting there!

What does the future more successful version of you look like?

 
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I know, we've all been asked the question: "Where do you see yourself in 5 years?"

But what if I told you, you could fast forward your 5 year plan?

The best thing about (how I approach) Personal Branding photography is that by answering questions like these before your shoot, your images will actually reflect this future version of yourself.

What do I mean?

To explain, let me share a story about my client Ashley.

Ashley completed Marie Forleo's B-School and was starting her own business. 

She had an initial photo shoot with a photographer who captured her present brand, status and level.

She told me the photos worked for her in the short-term, but she needed something that looked more professional.

She needed images that represented where her business was going... 

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Make an intention when photographing your personal branding so when people see your photos they
just 'get it'.
@delmorecreative

@delmorecreative

(Not where her business was currently or where it was yesterday).

She said her goal in a few years was to work with bigger names she looked up to in her industry.

She figured she'd need to be in the industry for a few years to make a name for herself. And appear established enough for one of these bigger names to even consider working with her.

She was already knowledgable enough in her field, she just needed to look the part.

So, through a series of carefully crafted questions, before her shoot, I asked her about:

  • where she saw her future more successful self

  • what that future more successful self looked like

  • how people would remember her after meeting her or seeing her marketing

  • what words would come to mind when people talked about her

  • what she'd be rolling out in the next year

Her answers to these and other questions, laid the groundwork for her Personal Branding photo shoot.

What happened?

After Ashley's photo shoot, she had...

1. a beautiful robust media library of images she could use for all things branding online and offline.

2. her new branding photos breathed new energy into her website.

BUT the BEST part was…

3. Ashley reported being approached by some of those "bigger names" she thought would take years to be noticed by... let alone establish relationships with.

They saw her brand and knew she was the right fit - so they reached out.

Ashley literally up-levelled and fast-forwarded her goals through her visual branding.

What could have possibly taken years to cultivate, she was able to establish faster with the carefully planned, curated and styled images we captured from her photo shoot.

We all have something to offer in our own special way. The best way to show this is to be your true self. Not a copy of someone else.

Take time to think about how the future more successful version of yourself would do it.

Then make an intention for your photos so when people see them they 'get it'.

Your brand is important and special. Don't leave it up to chance.

Thanks so much for allowing me into your inbox again.

Wishing you an awesome rest of your week!

Warmly,

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WHO DOES SHE THINK SHE IS?

 
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What really happens when you put yourself out there…

I was chatting with a team member last week about 'putting yourself out there' - and specifically what happens when you do...

If you follow me on Instagram, you may have noticed I posted an image of myself last week, plus a few sentences asking people to join my newsletter.

Here's the thing though... I felt totally out of my comfort zone! There I was posting a photo of myself AND asking people to sign up for my list? Gasp!

I think a lot of us feel this way.

You think, who am I to post photos of myself and offer insights on _________ topic.

(If this isn't you, feel free to skip to the bottom of this email where I reveal the outcome + measurable results from the IG posting.)

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TWO things you should know

If you're feeling apprehensive posting about yourself remember:

  1. People want see you, so they feel like they know you, when deciding if you're the right person to get them from problem to solution.

  2. Contrary to what you may be thinking, when people see photos of you, they aren't thinking, "Who does she think she is..." Instead they're feeling like they're getting to know you better!

In this digital world, a headshot hidden on your website's about page isn't going to make anyone feel like they know, like and trust you.

But a well thought out visual personal brand will attract the right people and repel the wrong ones. (Good Riddance!!)

So what happened with the social media post of myself + text?

Well, my daily average newsletter sign-up rate increased by approx. 200% every day for 4 days after the post. Pretty good!

If you're nervous about putting yourself out there - listen I'm right there with you.

You can start with less intense professional style photos. For example, you could be looking away from the camera. Or you could be interacting with the product you design or create.

Be courageous - every little bit counts!

You've got this, I have faith in you!

Let me know me know in the comments what you’re going to do to put yourself out there. Scroll down!

P.S. Shhhh.... I'm excited to announce my new website will be launching soon! (It matches my studio and office.)

What’s new

This redesigned website will be stocked with both new + current products and resources including:

  • The much requested "Personal Branding Photo Shoot Planner" now in Photoshop TEMPLATE format, so you can customize it and send it out to your clients!

  • Motivating business audio trainings

  • Downloadable stock photos for your social media

  • Courses

  • Updated Blogs (including the last 3 months of newsletter topics)

As an HD insider, you'll be the first to know about any updates and promos.

Wishing you a fulfilling and productive week!

Warmly,

 
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4 Brilliant Things You Can do Online This Weekend to Attract More Clients

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Have you ever felt like your marketing is lacking? That you could be doing something more, but you're just not sure what? Do you feel like you may be missing some things in your social media, your website, or in your brand?  

I’m going to share with you 4 of my secrets to marketing that you can do THIS WEEKEND!! One weekend of work can transform your website and attract future clients.  

And.... did I mention these 4 things won't cost you a dime? 

You don't need to buy anything!

Let's jump in - here’s how:

  1. About Page

  2. Your Next 90 Days

  3. Get Personal

  4. Testimonials


1. ABOUT PAGE

Did you know that “About pages” are one of the TOP 5 most visited pages on websites? 

That’s huge! But surprisingly, most us overlook this page ... or we just throw up some generic (useless) information. Truth be told, I fell into this grey zone myself.

But once I realized this, I discovered my about page was one of the most transformative pages that pursauded potential clients to contact me or not. Why? Because, it solidified the KNOW, LIKE and TRUST factor.

Action Plan: Rewrite your about page in an interview format. List 5 questions you wish prospective clients knew about you and 5 questions prospective clients usually ask you. Now write the answers to these questions. If you find writing about yourself difficult, this is a fast and easy method to keep the tone conversational and personal.


2. YOUR NEXT 90 DAYS

Have you ever heard it takes 90-100 days to achieve something? This is a common timeframe we worked with - back when I worked in the corporate world.

So what do I want you to do here?

Plan out your next 90 days! Sound daunting? It really doesn’t have to be. Let me show you how easy it is (see chart below). Break it down into chunks like months, weeks and days. Think about what  you want to accomplish each month. For example, my October, November and December plan looked something like this:

90_day_plan_heikedelmore.jpg

Action Plan: grab a piece of paper and dot out a high level overview of who you would like to attract in the next few months. Come up with a message and share images that compliment your message with the world.


3. Get Personal

People buy from people they like. Even big brands are getting personal. Think Apple and Steve Jobs.

Be sure to sprinkle in some personal images and stories to give your brand some life. Prospective clients want to know if they’ll like you, feel comfortable with you, feel safe with you and if they’ll enjoy working with you.

On the same note, know that not everyone will click with you. But this will help in attracting the right clients and repelling the wrong ones.


4. Update your Testimonials Page

You may be thinking this is an obvious one. But when was the last time you actually updated your testimonials page?

Prospective clients want to know what other people thought and felt about working with you. Hate asking people to write a testimonial for you? (I do) Don’t worry! Look back in your emails. Have previous clients said nice things to you after a shoot? Simply send them a quick email asking if you can use their words on your website, social media and marketing materials.
It’s a win-win!

With love and gratitude and attracting more clients,

 
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P.S. If you know someone who might benefit from this, go ahead and share it with them.


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My biggest No-No's when photographing Personal Branding or Corporate Headshots

Biggest No-No's when photographing Personal Branding
 

My Biggest
No-No's when photographing Personal Branding or Corporate Headshots

A a couple months ago, I added my Personal Branding Photoshop Template to my online store.

The idea to create the template, came after I did an interview with Sue Bryce, and we spoke about how I market & sell corporate headshots  (a.k.a personal branding shoots).

This led me to writing today’s article - to share with you all the things I wish photographers knew before shooting corporate headshots/personal branding.

All the things I wasted a lot of time learning - the hard way!

Here we go...

1. You shouldn’t...
shoot before having a consultation

Because every client and every business is unique and needs to stand out from the competition, it's imperative you chat (in-person, or on the phone) with your personal branding clients before photographing them.

“Every day we are selling our most important asset: ourselves.” - Fredrick Eklund

Use your consultation time to do two important things: 

  1. Ask specific questions about your client, her business and where she wants to use her photos.

  2. Suggest new ideas of where she can use her photos (i.e social media, magazine features, etc)

Be sure to take notes and use those notes to plan out your photo shoot (see #5). (Having trouble making suggestions on new places where your client can use their photos? Check out the Photoshop Price-list Template for ideas).

SUMMARY:

Your consultation will:

  • tell you what your client wants

  • suggest new places/strategies your client can use her photos

  • help you collect information on how to approach her shoot

“The personal branding consultation is both a gathering of information and a creator used to fulfill your client’s photography needs and elevate her success.” - Heike Delmore

2. You shouldn’t...
consult with your client before doing your research

Similar to point number one, do your leg work before the consultation. 

Why you ask? Because it’s important you be specific and take a personal interest in your client.

With personal branding one size does not fit all. If you have a consultation before doing any initial research, you won’t be prepared and your suggestions, if any, will sound very generic. Show your client that you're taking an interest in them personally.

When researching your client you are looking for the following:

    1.    Is she currently using any personal branding photos?
    2.    If yes, where is she currently using her photos?
    3.    Where might she be looking to update them?
    4.    Where could she be using them - but is currently not?
    5.    Think of completely new strategies she could impliment

SUMMARY:

  • Gather as much information on where your client is currently using her photos and note where she could be using them in the future.

  • This information will prepare you for a finely tailored consult

3. You shouldn’t...  
have an inconsistent price-list

What's an inconsistent price-list? 

An inconsistent price-list is a price-list where the same product is priced differently across different genres.

Let’s say you sell 7x10s. And you price a 7x10 for family portraits higher than a 7x10 for corporate headshots. Why are they priced differently? Is one 7x10 better than the other? 

This is why consistency is important: let me tell you a story where this became a big problem for me. 

When I started out in this genre, I was charging really low prices for my corporate headshots. Lower than my glamour portraits. I told myself I was getting clients in the door. The problem arose when my headshot clients would bring in a couple of gowns to shoot at the end of the session... "just for fun". The photos with the gowns would usually qualify as a portrait or glamour photo. When the client came in to select and purchase their photos, it seemed ridiculous to charge one amount for the corporate headshots and another for the glammed up photos. Having a consistent price-list across the board solved this problem.

SUMMARY:

  • Using a consistent price-list will streamline your business

  • Repeat clients will not longer be confused (and you’ll feel clearer - trust me)

  • Now, I’m not saying have 1 generic pricing brochure for all genres. No! Absolutely design them differently target each market you shoot. But keep your pricing the same.

4. You shouldn’t...  
shoot personal branding without a checklist

What kind of checklist you ask? 

If you’ve you’ve done your pre-consultation research and had your in-person or telephone consultation, you can easily put together a shooting checklist.

Your checklist should consist of:

  1. Shots your client says they want or need

  2. It should also indicate the photographic style

  3. Where your client plans on using the images

  4. Where your client may try using their photos in the future based on your suggestions.

For example, if you client is going to open a Facebook business page, you check off vertical/square profile image and horizontal image for the cover image. And shoot to fulfill those requirements. 

SUMMARY:

  • Your checklist will act as a photo shoot planner.

5. You shouldn’t...  
shoot to fit IN

Many of us were taught that to be in business we nee to fit a certain look or mold. 

When shooting personal branding photos, I suggest getting a few safe photos at the beginning. 

But be sure to branch out and capture your client’s authentic self. From your pre-consultation to your in-person or telephone consultation, you should have a good idea who your client is and what they’re trying to express to the world. 

Aim to capture all of this your shoot.

“You are your brand. Failure to share yourself in an open, honest way is a costly miscalculation. Who doesn’t want to be around someone who’s comfy in their own skin? On the contrary, who likes hanging around phonies?... Who were you as a carefree six year old, before the world taught you to play it safe and blend in with everyone else? Find yourself; be yourself; sell yourself.”
- Fredrik Eklund

SUMMARY:

  • When shooting personal branding start with a few safe photos

  • Then branch out and get creative to capture your client’s true self.

I hope you found this helpful. Leave me a comment below.

With love and gratitude and wishing you all the happiness and success,

 

 

P.S. If you know someone who will find this article helpful go ahead and share it with them!

Are you thinking about incorporating WEDDING photography into your studio? And you're interested in how you can easily build a profitable wedding photography business. Check out the coming soon: E-Course: For those with a creative background not a business background - how to easily create a successful and profitable wedding photography business.


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5 Ways to make clients feel more comfortable

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Understandably, people are usually feeling pretty nervous, vulnerable or anxious before a photo shoot. And I can totally relate! However after the photo shoot, my clients often tell me that it was easier than they had anticipated. Mainly because I made them feel comfortable!

To get that special connection in your photos - in the eyes and body language of your client - these are 5 things I do with my clients to make them feel more comfortable during their photo shoot.  Remember to always smile + listen when using any of these 5 methods:

 

1. MAKING A NEW FRIEND

When a client is booking her photo shoot, be sure to ask her a lot of questions about herself.

It’s like making a new friend! Asking questions helps me get to know my client’s personality and also what she likes in terms of style and imagery. It gives us something to talk about. And finding any similarities between us, helps the conversation flow easily on the day of the photo shoot.

 

2.  PROCESS

Just before the photo shoot begins, I warn my client that I will most likely be talking throughout the entire session - often gently repeating myself with posing and coaching instructions.

By informing my client of my process ahead of time, she never feels discouraged or like she is doing something wrong. She interprets my repetitious instructing as encouragement rather than criticism.

 

3. TELL A STORY TO SET THE SCENE

Tell a story to get your client into the right mindset or character.

Sometimes if can’t get my client to give me the connection or body language I am looking for, I tell her a story to get her into character. With couples for example, I may say “you both just snuck out of a formal dinner party and met up in this secluded area to share a private moment”. Or with a couture portrait client, I may tell her to picture herself as a celebrity she likes and ask her to show me how that celebrity would portray this look.  This works wonders!

 

4. SHARE PERSONAL EXPERIENCE

Share your own experience of being photographed focusing on how you felt during the process.

I often share my personal experience of being in front of the camera and how nervous and vulnerable I felt. Let your client know that you can relate to how she is feeling. And how the poses may feel really awkward, they actually look good in camera. This will help reduce your client’s stress and you will see her shoulders relax.

 

5. SHOW POSITIVE EMOTIONS

When a shot looks great don’t be afraid to show your excitement!

During the photo shoot when a pose or shot looks great, I can’t help but get excited and let out a little squeal! This always gives the client an extra boost of confidence and reinforces that she is doing a great job! She will also inject more effort and enthusiasm in her next poses.

I hope you found these tips helpful! I’d love to hear any tips you have on making your clients feel more comfortable in front of the camera.

Thanks for reading! Leave your comments below!

With much gratitude,

 

 

 

 
 
 

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Animoto Video - Yay or Nay?

Animoto Photography business making video marketing Animoto

So I did it! I took the plunge signed up for Animoto and created a video!

Now I’ve heard people in the photography industry singing the praises of Animoto for a while. Namely the super talented Sue Bryce! And I must admit, my initial reaction was how great can it really be? I mean I use a Mac.... and iMovie is simple enough.  

I’ve also tried Photodex Proshow Web. Could this really be any better? - I said to myself.

Well, at the end of this article I’ll tell you the reasons why I think Animoto is a better tool - for my needs - and they probably aren’t for the reasons you think!

I’ll also touch on some different ways you can use video for your wedding, family or glamour photography businesses!

Why

But first let’s start off with why video is even important to your photography business!

These are some interesting and rather compelling statistics in my opinion. The article “The Science of Video Engagement” found that:

  • 60% of web site visitors will watch a video if one is available before reading any text

  • 88% of visitors stay longer on a site where there is a prominent video

  • homepages or landing pages that have a prominent video lead to 800% more conversions

  • website visitors have a higher likelihood of remembering videos compared to other forms of information

  • visitors who watch videos tend to look deeper into your product/brand and later purchase from you.

So video is pretty important. But how can we use it in our photography business?

How to use video

I’ve put together a list of some fun and easy ways I’ve seen and heard of video being used - and ways you can use it too: 

  • show behind the scenes at a wedding or in studio

  • interview

  • show your studio and office

  • client testimonials

  • image galleries

  • surprise client with their images put to music

  • showcase final images mixed with behind the scenes video/images

  • family shoot: interviewing the kids mixed with final images from the shoot

  • business commercial

  • brand story with images and your voice-over

  • showcase products e.g. wedding albums, folio boxes

  • up-sell packages

That’s all great, but where can you use these videos? Uhm… just about everywhere! And the best part is you can easily re-purpose your videos. Think - homepage, blog post, Facebook, Instagram and other social media.

My Animoto experience

I wanted to surprise one of my beautiful portraiture clients with something extra thoughtful. 

My typical portraiture blog posts prior to this, I’m sad to admit, were 1-2 images from a photo shoot that I would post here and there if I found time. 

This time I wanted to say more. This time I wanted to show more. And I wanted to say more without words and without just throwing a bunch of photos up consecutively one after another.

So I logged into my Animoto account and I picked a theme that I thought would be fitting with the style of photos I wanted to showcase. 

Tip: when viewing the themes, try to look past the default placeholder images - your photo genre may give the theme a completely different vibe.

Next I uploaded my photos, added my logo, a few lines of text, picked some music from their suggested royalty free music library and voila - I published my video! (Big Smile)

Animoto, automatically timed my video to the music, transitioned between the different slides and gave me straightforward options to export/publish my video.

Since you can control the time of the video, (if you’d like), you can also make shorter complimentary videos to use on Instagram. 

Tip: Instagram cuts videos off at 15 seconds.

So in addition, I made a shorter 15 second version of the video to match the look & feel of the original video.

Then, with the touch of a button, I exported the videos to my youtube and vimeo accounts and also downloaded them to my computer.

And the very best part... my video looked ultra professional! All shiny and polished!

Why I love Animoto

iMovie and other online video programs can do the same thing right?

Yes for some features, but these are the reasons why I prefer Animoto to other software I have tried:

  • it’s a super simple process

  • it saves me time! I’m a photographer and I don’t have time to fiddle around with video software.

  • it’s drag and drop

  • it’s really fast and slick

  • it’s online

  • you can import photos from smugmug

  • if you dislike the theme you can easily switch it without re-starting your project from scratch

  • it makes exporting easy

  • it exports quickly

  • all of your videos are in one place

  • it connects to your vimeo and youtube accounts

  • it easily embeds video into your website

  • you can upload both videos and still images

  • you can clip your videos in animoto

  • you can upload voice-overs

  • it has a huge library of royalty free music (hola!)

  • it has a blank template that you customize for projects that don’t fit with any of their other themes.

If you’ve been considering using video for any aspect of your photography business, I hope this article has been useful! I’d love to hear about your experiences!

Also, if you want to explore more about how to use animoto to boost your business check out Sue Bryce's super Creative Live course here!

Be sure to leave me a comment below.

P.S. Here is my video

With love and gratitude. And wishing you all the success in photography business,

 
 

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