Personal Branding Education

BLOGGER PHOTOGRAPHY: CAN IT BE PROFITABLE?

"It costs 5 times as much to get a new customer as it does to keep an old one." ~ Sean Platt (Book: Write. Publish. Repeat.)
 

Some weeks ago I sent out an email about blogger photography and frequent social media content photography. And I got so many responses from interested photographers wanting to know more.

HAVE YOU BEEN ASKED THIS BEFORE?

Here are a few scenarios:

  1. You just finished a Personal Branding shoot that thrilled your client. Now your client says to you, "Wonderful, now what I'll also need going forward is a steady stream of photos, such as product photos, detail photos, behind the scenes photos and interaction photos for my marketing every month.... but I can't afford to spend thousands of dollars every month."
     

  2. A blogger approaches you and needs 30 photos a month to post daily on her instagram and blog site.
     

  3. An Interior Designer approaches you and tells you she needs fresh photos every month of the current designs she is working on. From before-and-after design photos, to her working behind the scenes, to photos she can use to showcase the latest trends.

WHO CAN BENEFIT FROM THIS TYPE OF PHOTOGRAPHY?

Can you think of any businesses that would benefit from this?

Here are a few to get your wheels turning:

  • Practitioners

  • Home builders

  • Cabinet builders

  • Speakers

  • Charities

  • Salons

  • Designers

  • Furniture builders

  • Clothing stores

  • Musicians

  • Authors

  • Dog breeders.... (I could go on and on)

Packaging and Pricing

If you’re thinking of offering this type of photography to your clients, I’ve create a subscription based pricing model.

It’s now available in my store as template.

Wishing you all the success!

Warmly,

Heike

Original (offline) of BLOGGER PHOTOGRAPHY: CAN IT BE PROFITABLE?

"It costs 5 times as much to get a new customer as it does to keep an old one." ~ Sean Platt (Book: Write. Publish. Repeat.)
 

Some weeks ago I sent out an email about blogger photography and frequent social media content photography. And I got so many responses from interested photographers wanting to know more.

So today's video blog is going to cover all of the questions you're probably thinking about:

  • How can I make this type of photography profitable?

  • How can I maintain my portrait sales average?

  • How can I service previous Personal Branding clients who now need small shoots?

  • How can retain clients so they don't look for other photographers?

HAVE YOU BEEN ASKED THIS BEFORE?

Here are a few scenarios:

  1. You just finished a Personal Branding shoot that thrilled your client. Now your client says to you, "Wonderful, now what I'll also need going forward is a steady stream of photos, such as product photos, detail photos, behind the scenes photos and interaction photos for my marketing every month.... but I can't afford to spend thousands of dollars every month."
     

  2. A blogger approaches you and needs 30 photos a month to post daily on her instagram and blog site.
     

  3. An Interior Designer approaches you and tells you she needs fresh photos every month of the current designs she is working on. From before-and-after design photos, to her working behind the scenes, to photos she can use to showcase the latest trends.

WHO CAN BENEFIT FROM THIS TYPE OF PHOTOGRAPHY?

Can you think of any businesses that would benefit from this?

Here are a few to get your wheels turning:

  • Practitioners

  • Home builders

  • Cabinet builders

  • Speakers

  • Charities

  • Salons

  • Designers

  • Furniture builders

  • Clothing stores

  • Musicians

  • Authors

  • Dog breeders.... (I could go on and on.)

TODAY'S VIDEO WILL DO 4 THINGS:

1. Address what the client wants
(What is the client's problem you can solve).

2. Address what fears and blocks photographers have
(What is photographer's problem with this type of photography request).

3. Offer a solution
(How I solved the client's problem and turned my fears into a profitable photography service I now offer).

4. My story
(How and why I created this solution).

5. My PSD/PDF pricing template FREE for you to download and personalize. 
(Only available to photographers on my list).

4 Brilliant Things You Can do Online This Weekend to Attract More Clients

4_brilliant_weekend_marketing_tips.jpg

Have you ever felt like your marketing is lacking? That you could be doing something more, but you're just not sure what? Do you feel like you may be missing some things in your social media, your website, or in your brand?  

I’m going to share with you 4 of my secrets to marketing that you can do THIS WEEKEND!! One weekend of work can transform your website and attract future clients.  

And.... did I mention these 4 things won't cost you a dime? 

You don't need to buy anything!

Let's jump in - here’s how:

  1. About Page

  2. Your Next 90 Days

  3. Get Personal

  4. Testimonials


1. ABOUT PAGE

Did you know that “About pages” are one of the TOP 5 most visited pages on websites? 

That’s huge! But surprisingly, most us overlook this page ... or we just throw up some generic (useless) information. Truth be told, I fell into this grey zone myself.

But once I realized this, I discovered my about page was one of the most transformative pages that pursauded potential clients to contact me or not. Why? Because, it solidified the KNOW, LIKE and TRUST factor.

Action Plan: Rewrite your about page in an interview format. List 5 questions you wish prospective clients knew about you and 5 questions prospective clients usually ask you. Now write the answers to these questions. If you find writing about yourself difficult, this is a fast and easy method to keep the tone conversational and personal.


2. YOUR NEXT 90 DAYS

Have you ever heard it takes 90-100 days to achieve something? This is a common timeframe we worked with - back when I worked in the corporate world.

So what do I want you to do here?

Plan out your next 90 days! Sound daunting? It really doesn’t have to be. Let me show you how easy it is (see chart below). Break it down into chunks like months, weeks and days. Think about what  you want to accomplish each month. For example, my October, November and December plan looked something like this:

90_day_plan_heikedelmore.jpg

Action Plan: grab a piece of paper and dot out a high level overview of who you would like to attract in the next few months. Come up with a message and share images that compliment your message with the world.


3. Get Personal

People buy from people they like. Even big brands are getting personal. Think Apple and Steve Jobs.

Be sure to sprinkle in some personal images and stories to give your brand some life. Prospective clients want to know if they’ll like you, feel comfortable with you, feel safe with you and if they’ll enjoy working with you.

On the same note, know that not everyone will click with you. But this will help in attracting the right clients and repelling the wrong ones.


4. Update your Testimonials Page

You may be thinking this is an obvious one. But when was the last time you actually updated your testimonials page?

Prospective clients want to know what other people thought and felt about working with you. Hate asking people to write a testimonial for you? (I do) Don’t worry! Look back in your emails. Have previous clients said nice things to you after a shoot? Simply send them a quick email asking if you can use their words on your website, social media and marketing materials.
It’s a win-win!

With love and gratitude and attracting more clients,

 
heike_signature+(1).jpeg
 

P.S. If you know someone who might benefit from this, go ahead and share it with them.


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Anything Worth Doing is Worth Doing Badly Until You Get it Right

Anything worth doing is worth doing badly until you get it right Heike Delmore


How Comparison helped me grow


If the title of this article resonates with you - know that I’ve felt the same way! Any of these sound familiar?

You’re afraid to start your business.
You’re friends and family are discouraging you.
You don’t think you are good enough yet.
You’re afraid to start charging.
You feel like you’re not getting anywhere.
You feel like you’ll never be as good as others.


I’ve got two pieces of advice for you.

  1. Everyone started out somewhere.

  2. Don’t compare your Chapter 1 to their Chapter 20.

“Anything worth doing is worth doing badly until you get it right” - Les Brown



I discovered Flickr a month after I got my first semi-pro camera. I fell in love with so many photographers and their beautiful images (Anastasia Volkova and Julia Trotti were huge influences on me). I had no idea how they lit or exposed their photos or even what lenses they might have been using. I'd feverishly set up shots in my livingroom while my baby daughter slept. I tried to recreate the beautiful images I was so inspired by. I’d load the images onto my computer just to feel a huge let down. I mean, the difference was night and day. But I pushed on… I'd bring my favourites of the bunch into photoshop because I was determined to elevate the style and give my photos some allure. The look improved, don’t get me wrong, but still I was nowhere near my photographic idols… in fact I wasn’t in the ballpark or even the stadium in terms of comparison.  

You see… I compared my photos to those of my idols.  We’ve been taught that comparison is bad.  

But...


Comparison made me strive. 
Comparison gave me the desire to learn and educate myself. 
Comparison showed me the difference between good and great.


I understand when people tell you not to compare yourself with others. They say - be happy with your own work and your own style.


Now, I agree with this statement and I do think comparison can be a deadly trap - that can literally paralyze and stop you from moving forward. And it can get your inner negative voice to tell you all sorts of tales, like... 


….you’ll never be that good, 
….it will take forever to learn how to do that why bother, 
….she can do it because she has _____ and you don’t.

But stop!


Realize, you’ve gone too far.


Be sure that when you look at others and compare, that you do so in a way that feeds your soul and motivates you to improve yourself. Interpret it as a soft nudge to go learn something new or develop/polish a new skill. 


But remember that it will take a series of steps to grow and reach certain goals.

Be kind to yourself. After you learn something new, make a list of everything you now know that you didn’t before. I bet you’ll surprise yourself.


Just as we have growth spurts and lulls… have the faith, determination and, most importantly, patience as you grow.


P.S. Just to let you know...when I first started in photography, I tried reverse engineering other people’s photos.  Then I learned about and enrolled in online courses...which has made all the difference.  This important step helped me fast track my progress and success.

With love and gratitude and to YOUR success,

heike_delmore_signature+(1).jpeg
 

 

P.S. If you know someone who might benefit from this, go ahead and share it with them.


Portrait Photography and Business: I highly recommend Sue Bryce Education.
Wedding Photography and Business: My e-course is NOW OPEN: Stand out. Save time. Sell more.


 

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My biggest No-No's when photographing Personal Branding or Corporate Headshots

Biggest No-No's when photographing Personal Branding
 

My Biggest
No-No's when photographing Personal Branding or Corporate Headshots

A a couple months ago, I added my Personal Branding Photoshop Template to my online store.

The idea to create the template, came after I did an interview with Sue Bryce, and we spoke about how I market & sell corporate headshots  (a.k.a personal branding shoots).

This led me to writing today’s article - to share with you all the things I wish photographers knew before shooting corporate headshots/personal branding.

All the things I wasted a lot of time learning - the hard way!

Here we go...

1. You shouldn’t...
shoot before having a consultation

Because every client and every business is unique and needs to stand out from the competition, it's imperative you chat (in-person, or on the phone) with your personal branding clients before photographing them.

“Every day we are selling our most important asset: ourselves.” - Fredrick Eklund

Use your consultation time to do two important things: 

  1. Ask specific questions about your client, her business and where she wants to use her photos.

  2. Suggest new ideas of where she can use her photos (i.e social media, magazine features, etc)

Be sure to take notes and use those notes to plan out your photo shoot (see #5). (Having trouble making suggestions on new places where your client can use their photos? Check out the Photoshop Price-list Template for ideas).

SUMMARY:

Your consultation will:

  • tell you what your client wants

  • suggest new places/strategies your client can use her photos

  • help you collect information on how to approach her shoot

“The personal branding consultation is both a gathering of information and a creator used to fulfill your client’s photography needs and elevate her success.” - Heike Delmore

2. You shouldn’t...
consult with your client before doing your research

Similar to point number one, do your leg work before the consultation. 

Why you ask? Because it’s important you be specific and take a personal interest in your client.

With personal branding one size does not fit all. If you have a consultation before doing any initial research, you won’t be prepared and your suggestions, if any, will sound very generic. Show your client that you're taking an interest in them personally.

When researching your client you are looking for the following:

    1.    Is she currently using any personal branding photos?
    2.    If yes, where is she currently using her photos?
    3.    Where might she be looking to update them?
    4.    Where could she be using them - but is currently not?
    5.    Think of completely new strategies she could impliment

SUMMARY:

  • Gather as much information on where your client is currently using her photos and note where she could be using them in the future.

  • This information will prepare you for a finely tailored consult

3. You shouldn’t...  
have an inconsistent price-list

What's an inconsistent price-list? 

An inconsistent price-list is a price-list where the same product is priced differently across different genres.

Let’s say you sell 7x10s. And you price a 7x10 for family portraits higher than a 7x10 for corporate headshots. Why are they priced differently? Is one 7x10 better than the other? 

This is why consistency is important: let me tell you a story where this became a big problem for me. 

When I started out in this genre, I was charging really low prices for my corporate headshots. Lower than my glamour portraits. I told myself I was getting clients in the door. The problem arose when my headshot clients would bring in a couple of gowns to shoot at the end of the session... "just for fun". The photos with the gowns would usually qualify as a portrait or glamour photo. When the client came in to select and purchase their photos, it seemed ridiculous to charge one amount for the corporate headshots and another for the glammed up photos. Having a consistent price-list across the board solved this problem.

SUMMARY:

  • Using a consistent price-list will streamline your business

  • Repeat clients will not longer be confused (and you’ll feel clearer - trust me)

  • Now, I’m not saying have 1 generic pricing brochure for all genres. No! Absolutely design them differently target each market you shoot. But keep your pricing the same.

4. You shouldn’t...  
shoot personal branding without a checklist

What kind of checklist you ask? 

If you’ve you’ve done your pre-consultation research and had your in-person or telephone consultation, you can easily put together a shooting checklist.

Your checklist should consist of:

  1. Shots your client says they want or need

  2. It should also indicate the photographic style

  3. Where your client plans on using the images

  4. Where your client may try using their photos in the future based on your suggestions.

For example, if you client is going to open a Facebook business page, you check off vertical/square profile image and horizontal image for the cover image. And shoot to fulfill those requirements. 

SUMMARY:

  • Your checklist will act as a photo shoot planner.

5. You shouldn’t...  
shoot to fit IN

Many of us were taught that to be in business we nee to fit a certain look or mold. 

When shooting personal branding photos, I suggest getting a few safe photos at the beginning. 

But be sure to branch out and capture your client’s authentic self. From your pre-consultation to your in-person or telephone consultation, you should have a good idea who your client is and what they’re trying to express to the world. 

Aim to capture all of this your shoot.

“You are your brand. Failure to share yourself in an open, honest way is a costly miscalculation. Who doesn’t want to be around someone who’s comfy in their own skin? On the contrary, who likes hanging around phonies?... Who were you as a carefree six year old, before the world taught you to play it safe and blend in with everyone else? Find yourself; be yourself; sell yourself.”
- Fredrik Eklund

SUMMARY:

  • When shooting personal branding start with a few safe photos

  • Then branch out and get creative to capture your client’s true self.

I hope you found this helpful. Leave me a comment below.

With love and gratitude and wishing you all the happiness and success,

 

 

P.S. If you know someone who will find this article helpful go ahead and share it with them!

Are you thinking about incorporating WEDDING photography into your studio? And you're interested in how you can easily build a profitable wedding photography business. Check out the coming soon: E-Course: For those with a creative background not a business background - how to easily create a successful and profitable wedding photography business.


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How to blog to keep yourself fully booked

easy-how-to-get-fully-booked-heike-delmore

Spring is already here for those who live further south. Last week I had the opportunity to visit Nashville, TN. With the family in tow, and camera in hand, it was a fabulous trip. I think I even got a bit of a tan! See my Instagram feed for pics from the trip.

While on my trip I got to meet an awesome stylist, Krista Roser, who styles many of the young country stars. And I got to hear how others are using their social media accounts to generate income.

All of which got me thinking about how I've used blogging + social media to keep my calendar fully booked. (I outline the super simple steps below).

I've never needed to invest in any advertising or do any shows/expos. Truth be told, I've invested in advertising twice. Approximately $1000 each time. Once was for a listing on a local wedding website. And the other was on a national magazine's website. The latter got me 3 out-of-town jobs. 

Not bad I suppose, I made the money back - but blogging is what has kept me consistently fully booked with shoots. Best of all it's free. And here's how...

I don't search for ideas or try to brainstorm new ideas of what to blog about.

I blog about my clients.

I use the photos I have created and sold to my client for the core of the post. Then I add a little story around those photos.

I call this method C.B.B. - or Client Based Blogging. Sounds simple right? Here's what it does...

Client Based Blogging (C.B.B.)


    1.    It makes my current clients happy
    2.    It attracts new clients


Here's why the "Client Based Blogging" method works...

CURRENT CLIENTS FEEL SPECIAL

It makes your current clients happy. The blog post makes them feel special. Heck, I feel special if my work gets featured anywhere! Your clients feel the same when they are featured on yours. 

Often clients are more excited about their photos being posted online, than they are about receiving their albums or digital files. They're excited because they want to share and show them off.

So having a well curated blog post + a story shows your client in their best light.

ATTRACTING NEW CLIENTS

Now onto the psychology of how blogging about your current client actually attracts new clients. 

  1. Suspicious - according to socialmedia.com "buyers are naturally suspicious". If they see someone they know has purchased from you, they become more trusting of your product and services.

  2. Best choice - other times buyers don't have time to shop around. They assume those before them have already done the research and selected the best choice. According to research conducted by Forbes magazine, "we copy people we know because we’re simply uncertain about the best choice".

  3. Fitting in - according to Psychology Today magazine, sometimes clients purchase from the same company to "imitate others and fit in".

  4. Success Stories - if your work has aided in your client's success - success stories have an immense impact on consumers, according to socialmedia.com.

Now that we know how and why it works - how do we get people to our blogs?

PROCESS: HOW TO GET PEOPLE TO YOUR BLOG

All roads lead back to your blog - and timing is of the essence.

  • When to create the blog post - create your client's blog post before releasing any digital images. Here's the process: you've completed the photography job for your client and he/she has paid you. You are ready to deliver the photos. Before you do, put together their blog post and send them the link. This ensures your client will share the link with their friends and family (not the other products you give them).

  • Announce on Social Media - announce on any and all of your social media platforms (Facebook, Instagram, Twitter etc.) that you have a new blog post up on your site. Be sure to include the blog post link and post a photo to peak interest.

  • Email your client - email the blog link and social media posts to your client. Encourage them to tag themselves and share the post on social media.

PROCESS - TWO steps HOW TO WRITE a C.B.B. POST

Still not sure how to make a "Client Based Blog" post? Use these two easy steps to help you:

  1. Use photos your client has selected and purchased

  2. Accompany those photos with a story about your client. Try to write a minimum of 3 sentences. Here are some ideas to get you started:

  • What... are they using the photos for? (tells both about them and the service you offer)

  • Who... is your client? (promote/plug their business or tell their story)

  • How... did the photos impact their life? (e.g. client got first modelling job)

  • When... did it happen? (is the timing of their photos important or is age?)

  • Where... did it take place? (is significance in the location?)

  • Why...? (why did they need these photographs)

ACTION STEPS


A. Create a blog post about your last client using the Client Based Blogging method (C.B.B.)
B. Use the photos they purchased
C. Write a minimum of 3 sentences about the client
D. Post the link to your blog post and teaser images on your social media accounts
E. Send your client the link to their post
F. When you are done go to my website and leave me a comment

ASIDE - I know you do this already, but I want to remind you to have your clients sign a model release before posting any of their images online.
TIP - I also let my clients know ahead of time that I'll be writing a special post about them on my blog. This gets them excited. Or, if they are super private people, they have to chance to let me know that they are uncomfortable.


With love and gratitude and wishing you all the happiness and success,

 
 

P.S. If you know someone who will find this article helpful go ahead and share it with them!

If you'd like to take these concepts further and dive in deeper on how you can easily build a profitable wedding photography business, check out the E-Course: For those with a creative background not a business background - how to easily create a successful and profitable wedding photography business.


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How to Attract Ideal Clients

How to attract ideal photography clients

Are we unknowingly diluting our brands?

In a world where websites are often the first touch point our clients have to us - are we dressing our sites for the job we want or the job we have?

When we dilute our websites we automatically attract the WRONG clients and repel the RIGHT clients.

Let me elaborate with a story before we get to the action steps. 

SANDRA

Sandra, a fellow photographer, recently told me she couldn’t get any clients... and the few clients she did get purchased very little. She went on to tell me how she went to networking meetings, had a booth at a show and invested in paid advertising. And the result - a negative bank balance.

So what was going wrong?

Now, there could be several things wrong, but I started with her website because this is where our potential client's start. 

The design was nice, but when the homepage photos ran through the auto gallery, I noticed two major problems:

The first was, Sandra is a fine art wedding photographer. Her homepage displayed 2 fine art wedding images, and then, a baby photo set in an outdoor park. (Insert record scratch sound effect). The style clash stood out like a sore thumb. 

I asked Sandra if she does baby photography.

Her answer, “I don’t want to.... but it pays”.

The second problem was, sprinkled throughout were unpolished, amateurish photos. These photos were not consistent with the quality of her best work.

I asked Sandra about the unpolished photos.

Her answers, “I don’t remember what photos are in the homepage gallery”. Then, “Even though those photos aren’t my best work, they show that I have experience…” 

MORAL OF THE STORY

    •    ATTRACT: What you show on your website you will attract. If you put baby photos, you will get requests for baby shoots. If you don’t like shooting XYZ… don’t post XYZ photos.  If you’re shooting a genre and your heart isn’t in it, that will show in your work and in your sales (or lack thereof).

    •    FLOW: Make sure there is a flow to the style of the photos you post. Don’t be all over the board or clients won’t be sure what they’ll get if they book you. If you have different styles, transition to them slowly in your gallery so you don’t throw visitors for a loop.

    •    A+: Only show your best work! Edit your website and remove any photos you dislike or you think are just “ok”. If they don’t score an A+ take them down. If a potential client comes to your website and sees 2 great photos and 1-2 mediocre ones they won’t be confident in your abilities. And they won’t contact/book you. Don’t give them a reason to hesitate.

    •    FOCUS: Potential clients don’t care if you’ve been a photographer for 10 years or 10 minutes. If you can make them look good or fulfill their needs they will contact you.

ACTION STEPS

  1. Remove the photos from your website of work you’d rather not do in the future. Only post photos of what you want to shoot more of.

  2. Post only your A+ images and delete the others. Don’t dilute your best work with your less-than-best work.

Remember, clients come to your website because they want to book you! They are hoping you are a good fit for them. It's okay to repel the wrong clients. But don't repel the right ones!

I’d love to hear from you. Have you found you're diluting your website in other ways? Share with us in the comment section (way down) below.

With love and gratitude. And wishing you all the success in your photography business,

 

P.S. Share this article it you found it helpful.

P.S.S. After writing this, I realized I have one super cute baby photo (that I am so proud of) on my website. I don’t shoot babies but sometimes get requests. Lightblub: I think it’s time to take it down!

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Animoto Video - Yay or Nay?

Animoto Photography business making video marketing Animoto

So I did it! I took the plunge signed up for Animoto and created a video!

Now I’ve heard people in the photography industry singing the praises of Animoto for a while. Namely the super talented Sue Bryce! And I must admit, my initial reaction was how great can it really be? I mean I use a Mac.... and iMovie is simple enough.  

I’ve also tried Photodex Proshow Web. Could this really be any better? - I said to myself.

Well, at the end of this article I’ll tell you the reasons why I think Animoto is a better tool - for my needs - and they probably aren’t for the reasons you think!

I’ll also touch on some different ways you can use video for your wedding, family or glamour photography businesses!

Why

But first let’s start off with why video is even important to your photography business!

These are some interesting and rather compelling statistics in my opinion. The article “The Science of Video Engagement” found that:

  • 60% of web site visitors will watch a video if one is available before reading any text

  • 88% of visitors stay longer on a site where there is a prominent video

  • homepages or landing pages that have a prominent video lead to 800% more conversions

  • website visitors have a higher likelihood of remembering videos compared to other forms of information

  • visitors who watch videos tend to look deeper into your product/brand and later purchase from you.

So video is pretty important. But how can we use it in our photography business?

How to use video

I’ve put together a list of some fun and easy ways I’ve seen and heard of video being used - and ways you can use it too: 

  • show behind the scenes at a wedding or in studio

  • interview

  • show your studio and office

  • client testimonials

  • image galleries

  • surprise client with their images put to music

  • showcase final images mixed with behind the scenes video/images

  • family shoot: interviewing the kids mixed with final images from the shoot

  • business commercial

  • brand story with images and your voice-over

  • showcase products e.g. wedding albums, folio boxes

  • up-sell packages

That’s all great, but where can you use these videos? Uhm… just about everywhere! And the best part is you can easily re-purpose your videos. Think - homepage, blog post, Facebook, Instagram and other social media.

My Animoto experience

I wanted to surprise one of my beautiful portraiture clients with something extra thoughtful. 

My typical portraiture blog posts prior to this, I’m sad to admit, were 1-2 images from a photo shoot that I would post here and there if I found time. 

This time I wanted to say more. This time I wanted to show more. And I wanted to say more without words and without just throwing a bunch of photos up consecutively one after another.

So I logged into my Animoto account and I picked a theme that I thought would be fitting with the style of photos I wanted to showcase. 

Tip: when viewing the themes, try to look past the default placeholder images - your photo genre may give the theme a completely different vibe.

Next I uploaded my photos, added my logo, a few lines of text, picked some music from their suggested royalty free music library and voila - I published my video! (Big Smile)

Animoto, automatically timed my video to the music, transitioned between the different slides and gave me straightforward options to export/publish my video.

Since you can control the time of the video, (if you’d like), you can also make shorter complimentary videos to use on Instagram. 

Tip: Instagram cuts videos off at 15 seconds.

So in addition, I made a shorter 15 second version of the video to match the look & feel of the original video.

Then, with the touch of a button, I exported the videos to my youtube and vimeo accounts and also downloaded them to my computer.

And the very best part... my video looked ultra professional! All shiny and polished!

Why I love Animoto

iMovie and other online video programs can do the same thing right?

Yes for some features, but these are the reasons why I prefer Animoto to other software I have tried:

  • it’s a super simple process

  • it saves me time! I’m a photographer and I don’t have time to fiddle around with video software.

  • it’s drag and drop

  • it’s really fast and slick

  • it’s online

  • you can import photos from smugmug

  • if you dislike the theme you can easily switch it without re-starting your project from scratch

  • it makes exporting easy

  • it exports quickly

  • all of your videos are in one place

  • it connects to your vimeo and youtube accounts

  • it easily embeds video into your website

  • you can upload both videos and still images

  • you can clip your videos in animoto

  • you can upload voice-overs

  • it has a huge library of royalty free music (hola!)

  • it has a blank template that you customize for projects that don’t fit with any of their other themes.

If you’ve been considering using video for any aspect of your photography business, I hope this article has been useful! I’d love to hear about your experiences!

Also, if you want to explore more about how to use animoto to boost your business check out Sue Bryce's super Creative Live course here!

Be sure to leave me a comment below.

P.S. Here is my video

With love and gratitude. And wishing you all the success in photography business,

 
 

PHOTOGRAPHY TIPS YOU'LL LOVE


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