Personal Branding Photography

Article: "The Reveal and Beyond with the incomparable Heike Delmore..."

I’m really excited to share this with you!

Personal Branding Photographer Heike Delmore Article

Professional branding strategist Kristen Cullen recently published an article "The Reveal and Beyond with the incomparable Heike Delmore of Delmore Photography... PROFESSIONAL PERSONAL BRANDING PHOTOGRAPHY (PART TWO)"

In her article she talks about how to select and implement powerful photos that are aligned with your personal brand. And how to avoid losing opportunities to connect with those who really need you.

If you want to get clear on your personal brand but don't know where to start, Kristen is offering a free brand strategy call for you. (I highly recommend!) Schedule your call here: https://calendly.com/kristencullen/free-brand-strategy-call-hd?month=2019-07

Want to read the article? Here's the link:
https://brandbuildersgroup.com/professional-personal-branding-photography-part-two/
@brandbuildersgroup @kristencullen


When was the last time you loved a photo of yourself? I’d love to hear more about you!

Email us for availability:
info@delmorephotography.com
Photohgraphy: @heikedelmore

Hair: @trayellehair
Make-up: @mmbeauty_windsor



Free Personality Quiz (for new potential hires)

 

Hitting a plateau in your business and figuring out how to grow it usually involves adding something to it. Whether it’s new software, new hardware, or new people.

But, it get, it can be intimidating when you're considering hiring or outsourcing something.

Fear of the unknown, right?

I can say from experience, when you find the right people, your business will change and flourish. Freeing your time up to grow it even more.

A win-win for you and the people you hire!

But before going down this road, (and I can’t stress this enough), you’ll need to find the “right” people for you.

The wrong people can just as easily derail your efforts! Taking your precious time away from growing your business - to micro managing it.

And please don’t get me wrong, these aren’t necessarily “bad” people. They just aren’t the right fit for reasons such as, they have different priorities, they have different values or your personalities just don’t mesh.

None of these things are anyone’s fault.

But what I've learned (and sometimes the hard way) is that you want to make sure you’re aligned in these 3 areas before sealing the deal to work together.

I’ve created a quick Personality Quiz with 16 situational questions to help gauge whether your new potential hire has the same priorities and values as you. Helping to assess your compatibility. 

I'm making it a free download for you - for a limited time!

How does it work?

  1. Do the quiz first yourself. 

  2. Make a note of your answers. 

  3. Then compare your potential hire’s answers to your own.

How do you both measure up?

TIP: you can put these questions into a Google Form and email it to your potential hires. Everyone’s answers will be neatly stored in a Google spreadsheet for you easily review and compare.

Little disclaimer here - familiarize yourself with your state, province or country’s laws on what you may or may not ask potential hires! There are rules.

Click button below to download.

Could you do me a favour? 

I’m looking for a cool name for this personality quiz. Any feedback, ideas or brainstorms are welcome!

Reply in the comment section below!

The download will only be available for 1 week. So be sure to grab it now and let me know what you think!

Hope you have an amazing rest of your week growing your business!

Warmly,

heike-sig.png

P.S. Thanks for all of the replies and comments about my new website. I've successfully merged my 3 websites into 2 so far. The first website focuses on my photography services and the second focuses on education and resources for entrepreneurs and photographers. It's still a work in progress, I'm getting there!

What does the future more successful version of you look like?

 
im_heike-delmore-future-successful-self-1.jpg

I know, we've all been asked the question: "Where do you see yourself in 5 years?"

But what if I told you, you could fast forward your 5 year plan?

The best thing about (how I approach) Personal Branding photography is that by answering questions like these before your shoot, your images will actually reflect this future version of yourself.

What do I mean?

To explain, let me share a story about my client Ashley.

Ashley completed Marie Forleo's B-School and was starting her own business. 

She had an initial photo shoot with a photographer who captured her present brand, status and level.

She told me the photos worked for her in the short-term, but she needed something that looked more professional.

She needed images that represented where her business was going... 

im_taupe-square.png

Make an intention when photographing your personal branding so when people see your photos they
just 'get it'.
@delmorecreative

@delmorecreative

(Not where her business was currently or where it was yesterday).

She said her goal in a few years was to work with bigger names she looked up to in her industry.

She figured she'd need to be in the industry for a few years to make a name for herself. And appear established enough for one of these bigger names to even consider working with her.

She was already knowledgable enough in her field, she just needed to look the part.

So, through a series of carefully crafted questions, before her shoot, I asked her about:

  • where she saw her future more successful self

  • what that future more successful self looked like

  • how people would remember her after meeting her or seeing her marketing

  • what words would come to mind when people talked about her

  • what she'd be rolling out in the next year

Her answers to these and other questions, laid the groundwork for her Personal Branding photo shoot.

What happened?

After Ashley's photo shoot, she had...

1. a beautiful robust media library of images she could use for all things branding online and offline.

2. her new branding photos breathed new energy into her website.

BUT the BEST part was…

3. Ashley reported being approached by some of those "bigger names" she thought would take years to be noticed by... let alone establish relationships with.

They saw her brand and knew she was the right fit - so they reached out.

Ashley literally up-levelled and fast-forwarded her goals through her visual branding.

What could have possibly taken years to cultivate, she was able to establish faster with the carefully planned, curated and styled images we captured from her photo shoot.

We all have something to offer in our own special way. The best way to show this is to be your true self. Not a copy of someone else.

Take time to think about how the future more successful version of yourself would do it.

Then make an intention for your photos so when people see them they 'get it'.

Your brand is important and special. Don't leave it up to chance.

Thanks so much for allowing me into your inbox again.

Wishing you an awesome rest of your week!

Warmly,

heike-sig.png

WHO DOES SHE THINK SHE IS?

 
im_heike-delmore-personalbrand-putting-yourself-out-there-1.jpg

What really happens when you put yourself out there…

I was chatting with a team member last week about 'putting yourself out there' - and specifically what happens when you do...

If you follow me on Instagram, you may have noticed I posted an image of myself last week, plus a few sentences asking people to join my newsletter.

Here's the thing though... I felt totally out of my comfort zone! There I was posting a photo of myself AND asking people to sign up for my list? Gasp!

I think a lot of us feel this way.

You think, who am I to post photos of myself and offer insights on _________ topic.

(If this isn't you, feel free to skip to the bottom of this email where I reveal the outcome + measurable results from the IG posting.)

im_instagram_screenshot.png

TWO things you should know

If you're feeling apprehensive posting about yourself remember:

  1. People want see you, so they feel like they know you, when deciding if you're the right person to get them from problem to solution.

  2. Contrary to what you may be thinking, when people see photos of you, they aren't thinking, "Who does she think she is..." Instead they're feeling like they're getting to know you better!

In this digital world, a headshot hidden on your website's about page isn't going to make anyone feel like they know, like and trust you.

But a well thought out visual personal brand will attract the right people and repel the wrong ones. (Good Riddance!!)

So what happened with the social media post of myself + text?

Well, my daily average newsletter sign-up rate increased by approx. 200% every day for 4 days after the post. Pretty good!

If you're nervous about putting yourself out there - listen I'm right there with you.

You can start with less intense professional style photos. For example, you could be looking away from the camera. Or you could be interacting with the product you design or create.

Be courageous - every little bit counts!

You've got this, I have faith in you!

Let me know me know in the comments what you’re going to do to put yourself out there. Scroll down!

P.S. Shhhh.... I'm excited to announce my new website will be launching soon! (It matches my studio and office.)

What’s new

This redesigned website will be stocked with both new + current products and resources including:

  • The much requested "Personal Branding Photo Shoot Planner" now in Photoshop TEMPLATE format, so you can customize it and send it out to your clients!

  • Motivating business audio trainings

  • Downloadable stock photos for your social media

  • Courses

  • Updated Blogs (including the last 3 months of newsletter topics)

As an HD insider, you'll be the first to know about any updates and promos.

Wishing you a fulfilling and productive week!

Warmly,

 
heike-sig.png
 
 

How to blog to keep yourself fully booked

easy-how-to-get-fully-booked-heike-delmore

Spring is already here for those who live further south. Last week I had the opportunity to visit Nashville, TN. With the family in tow, and camera in hand, it was a fabulous trip. I think I even got a bit of a tan! See my Instagram feed for pics from the trip.

While on my trip I got to meet an awesome stylist, Krista Roser, who styles many of the young country stars. And I got to hear how others are using their social media accounts to generate income.

All of which got me thinking about how I've used blogging + social media to keep my calendar fully booked. (I outline the super simple steps below).

I've never needed to invest in any advertising or do any shows/expos. Truth be told, I've invested in advertising twice. Approximately $1000 each time. Once was for a listing on a local wedding website. And the other was on a national magazine's website. The latter got me 3 out-of-town jobs. 

Not bad I suppose, I made the money back - but blogging is what has kept me consistently fully booked with shoots. Best of all it's free. And here's how...

I don't search for ideas or try to brainstorm new ideas of what to blog about.

I blog about my clients.

I use the photos I have created and sold to my client for the core of the post. Then I add a little story around those photos.

I call this method C.B.B. - or Client Based Blogging. Sounds simple right? Here's what it does...

Client Based Blogging (C.B.B.)


    1.    It makes my current clients happy
    2.    It attracts new clients


Here's why the "Client Based Blogging" method works...

CURRENT CLIENTS FEEL SPECIAL

It makes your current clients happy. The blog post makes them feel special. Heck, I feel special if my work gets featured anywhere! Your clients feel the same when they are featured on yours. 

Often clients are more excited about their photos being posted online, than they are about receiving their albums or digital files. They're excited because they want to share and show them off.

So having a well curated blog post + a story shows your client in their best light.

ATTRACTING NEW CLIENTS

Now onto the psychology of how blogging about your current client actually attracts new clients. 

  1. Suspicious - according to socialmedia.com "buyers are naturally suspicious". If they see someone they know has purchased from you, they become more trusting of your product and services.

  2. Best choice - other times buyers don't have time to shop around. They assume those before them have already done the research and selected the best choice. According to research conducted by Forbes magazine, "we copy people we know because we’re simply uncertain about the best choice".

  3. Fitting in - according to Psychology Today magazine, sometimes clients purchase from the same company to "imitate others and fit in".

  4. Success Stories - if your work has aided in your client's success - success stories have an immense impact on consumers, according to socialmedia.com.

Now that we know how and why it works - how do we get people to our blogs?

PROCESS: HOW TO GET PEOPLE TO YOUR BLOG

All roads lead back to your blog - and timing is of the essence.

  • When to create the blog post - create your client's blog post before releasing any digital images. Here's the process: you've completed the photography job for your client and he/she has paid you. You are ready to deliver the photos. Before you do, put together their blog post and send them the link. This ensures your client will share the link with their friends and family (not the other products you give them).

  • Announce on Social Media - announce on any and all of your social media platforms (Facebook, Instagram, Twitter etc.) that you have a new blog post up on your site. Be sure to include the blog post link and post a photo to peak interest.

  • Email your client - email the blog link and social media posts to your client. Encourage them to tag themselves and share the post on social media.

PROCESS - TWO steps HOW TO WRITE a C.B.B. POST

Still not sure how to make a "Client Based Blog" post? Use these two easy steps to help you:

  1. Use photos your client has selected and purchased

  2. Accompany those photos with a story about your client. Try to write a minimum of 3 sentences. Here are some ideas to get you started:

  • What... are they using the photos for? (tells both about them and the service you offer)

  • Who... is your client? (promote/plug their business or tell their story)

  • How... did the photos impact their life? (e.g. client got first modelling job)

  • When... did it happen? (is the timing of their photos important or is age?)

  • Where... did it take place? (is significance in the location?)

  • Why...? (why did they need these photographs)

ACTION STEPS


A. Create a blog post about your last client using the Client Based Blogging method (C.B.B.)
B. Use the photos they purchased
C. Write a minimum of 3 sentences about the client
D. Post the link to your blog post and teaser images on your social media accounts
E. Send your client the link to their post
F. When you are done go to my website and leave me a comment

ASIDE - I know you do this already, but I want to remind you to have your clients sign a model release before posting any of their images online.
TIP - I also let my clients know ahead of time that I'll be writing a special post about them on my blog. This gets them excited. Or, if they are super private people, they have to chance to let me know that they are uncomfortable.


With love and gratitude and wishing you all the happiness and success,

 
 

P.S. If you know someone who will find this article helpful go ahead and share it with them!

If you'd like to take these concepts further and dive in deeper on how you can easily build a profitable wedding photography business, check out the E-Course: For those with a creative background not a business background - how to easily create a successful and profitable wedding photography business.


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Animoto Video - Yay or Nay?

Animoto Photography business making video marketing Animoto

So I did it! I took the plunge signed up for Animoto and created a video!

Now I’ve heard people in the photography industry singing the praises of Animoto for a while. Namely the super talented Sue Bryce! And I must admit, my initial reaction was how great can it really be? I mean I use a Mac.... and iMovie is simple enough.  

I’ve also tried Photodex Proshow Web. Could this really be any better? - I said to myself.

Well, at the end of this article I’ll tell you the reasons why I think Animoto is a better tool - for my needs - and they probably aren’t for the reasons you think!

I’ll also touch on some different ways you can use video for your wedding, family or glamour photography businesses!

Why

But first let’s start off with why video is even important to your photography business!

These are some interesting and rather compelling statistics in my opinion. The article “The Science of Video Engagement” found that:

  • 60% of web site visitors will watch a video if one is available before reading any text

  • 88% of visitors stay longer on a site where there is a prominent video

  • homepages or landing pages that have a prominent video lead to 800% more conversions

  • website visitors have a higher likelihood of remembering videos compared to other forms of information

  • visitors who watch videos tend to look deeper into your product/brand and later purchase from you.

So video is pretty important. But how can we use it in our photography business?

How to use video

I’ve put together a list of some fun and easy ways I’ve seen and heard of video being used - and ways you can use it too: 

  • show behind the scenes at a wedding or in studio

  • interview

  • show your studio and office

  • client testimonials

  • image galleries

  • surprise client with their images put to music

  • showcase final images mixed with behind the scenes video/images

  • family shoot: interviewing the kids mixed with final images from the shoot

  • business commercial

  • brand story with images and your voice-over

  • showcase products e.g. wedding albums, folio boxes

  • up-sell packages

That’s all great, but where can you use these videos? Uhm… just about everywhere! And the best part is you can easily re-purpose your videos. Think - homepage, blog post, Facebook, Instagram and other social media.

My Animoto experience

I wanted to surprise one of my beautiful portraiture clients with something extra thoughtful. 

My typical portraiture blog posts prior to this, I’m sad to admit, were 1-2 images from a photo shoot that I would post here and there if I found time. 

This time I wanted to say more. This time I wanted to show more. And I wanted to say more without words and without just throwing a bunch of photos up consecutively one after another.

So I logged into my Animoto account and I picked a theme that I thought would be fitting with the style of photos I wanted to showcase. 

Tip: when viewing the themes, try to look past the default placeholder images - your photo genre may give the theme a completely different vibe.

Next I uploaded my photos, added my logo, a few lines of text, picked some music from their suggested royalty free music library and voila - I published my video! (Big Smile)

Animoto, automatically timed my video to the music, transitioned between the different slides and gave me straightforward options to export/publish my video.

Since you can control the time of the video, (if you’d like), you can also make shorter complimentary videos to use on Instagram. 

Tip: Instagram cuts videos off at 15 seconds.

So in addition, I made a shorter 15 second version of the video to match the look & feel of the original video.

Then, with the touch of a button, I exported the videos to my youtube and vimeo accounts and also downloaded them to my computer.

And the very best part... my video looked ultra professional! All shiny and polished!

Why I love Animoto

iMovie and other online video programs can do the same thing right?

Yes for some features, but these are the reasons why I prefer Animoto to other software I have tried:

  • it’s a super simple process

  • it saves me time! I’m a photographer and I don’t have time to fiddle around with video software.

  • it’s drag and drop

  • it’s really fast and slick

  • it’s online

  • you can import photos from smugmug

  • if you dislike the theme you can easily switch it without re-starting your project from scratch

  • it makes exporting easy

  • it exports quickly

  • all of your videos are in one place

  • it connects to your vimeo and youtube accounts

  • it easily embeds video into your website

  • you can upload both videos and still images

  • you can clip your videos in animoto

  • you can upload voice-overs

  • it has a huge library of royalty free music (hola!)

  • it has a blank template that you customize for projects that don’t fit with any of their other themes.

If you’ve been considering using video for any aspect of your photography business, I hope this article has been useful! I’d love to hear about your experiences!

Also, if you want to explore more about how to use animoto to boost your business check out Sue Bryce's super Creative Live course here!

Be sure to leave me a comment below.

P.S. Here is my video

With love and gratitude. And wishing you all the success in photography business,

 
 

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