Article: "The Reveal and Beyond with the incomparable Heike Delmore..."

I’m really excited to share this with you!

Personal Branding Photographer Heike Delmore Article

Professional branding strategist Kristen Cullen recently published an article "The Reveal and Beyond with the incomparable Heike Delmore of Delmore Photography... PROFESSIONAL PERSONAL BRANDING PHOTOGRAPHY (PART TWO)"

In her article she talks about how to select and implement powerful photos that are aligned with your personal brand. And how to avoid losing opportunities to connect with those who really need you.

If you want to get clear on your personal brand but don't know where to start, Kristen is offering a free brand strategy call for you. (I highly recommend!) Schedule your call here: https://calendly.com/kristencullen/free-brand-strategy-call-hd?month=2019-07

Want to read the article? Here's the link:
https://brandbuildersgroup.com/professional-personal-branding-photography-part-two/
@brandbuildersgroup @kristencullen


When was the last time you loved a photo of yourself? I’d love to hear more about you!

Email us for availability:
info@delmorephotography.com
Photohgraphy: @heikedelmore

Hair: @trayellehair
Make-up: @mmbeauty_windsor



FREE GIVEAWAY

Wedding Photography Business Course Free Giveaway

We'll be opening the doors this week to the wedding photography e-course: Stand out. Save time. Sell more. But before we do, I'm giving away 3 scholarship spots. Winner will be selected Monday, November 20th!

We’re giving away 3 FREE SPOTS to the this awesome 5 week online course!

You can enter 1 of 3 ways - or all 3 ways to triple your chances of winning:

 

1. BLOG

Simply COMMENT below this post describing why you'd like to win.

2. INSTAGRAM

Go to my Instagram page and LIKE the Giveaway post, COMMENT why you’d like to win, and TAG anyone else you think would like to enter.

3. FACEBOOK

Join our free Facebook group. Then LIKE the Giveaway post, COMMENT why you’d like to win, and TAG anyone else you think would like to enter.

 

The winners will be chosen Monday, November 20th, 2017.

What people are saying about the course on Instagram:

And on Facebook:

ecourse facebook comments

Wishing you so much luck. I hope you join us and we'll see you in the course!

If you'd like to get on the e-course waitlist - and be the first to know about early bird specials sign-up here.

*Update the E-course is now open for registration*

With love, gratitude and all the success,

 
 
 

 

P.S. If you know someone who might benefit from this, go ahead and share it with them.

P.S.S. For more information on the course here. I hope you'll join us!

 
I JUST WANTED TO LET YOU KNOW THAT SINCE I FINISHED YOUR TRAINING, I JUST KEEP THINKING ABOUT YOU NON-STOP!

YOU DON’T UNDERSTAND HOW REVOLUTIONARY YOUR TRAINING WAS TO OUR BUSINESS. AND THAT IS COMING FROM PHOTOGRAPHERS WHO HAVE SHOTS CONSISTENTLY 25-30 WEDDINGS PER YEAR EVERY YEAR, FOR THE PAST 5 YEARS, PRIOR TO TAKING YOUR COURSE!!!!

THERE WERE SO MANY PIECES THAT I WAS ALREADY APPLYING WITH THE SALES PORTION/CONSULTATION PIECE, AND THE ‘KNOWING YOUR UNIQUENESS PIECE’, BUT YOUR TRAINING HELPED JAQUES AND I LITERALLY RE-BRAND OUR ENTIRE WEBSITE, PRODUCE AMAZING CURATED BLOGS, AND BE ABLE TO WRITE OUR BLOGS VERY FAST WITH THE USE OF THE BLOG ASSISTANT. IT’S HELPED ME A LOT.

EVERY TIME I WRITE UP A BLOG, I THINK OF YOU; AND EVERY TIME I BOOK NEW CLIENT AT OUR NEW PRICING, I THINK OF YOU TOO! I CAN’T THANK YOU ENOUGH, GIRL.

THANKS TO YOU WE’VE BOOKED 8 NEW CLIENTS WITH OUR NEW HIGHER PRICING IN THE PAST 6 WEEKS, AND I AM SO GRATEFUL.

I’M HOPING TO RUN INTO SOON JUST TO HUG YOU, LOL!

LOVE, RICHELLE
— http://www.jaquesphotography.ca/
 

COURSE CURRICULUM:

STAND OUT. SAVE TIME. SELL MORE.

This is not your traditional wedding photography business e-course. This e-course teaches you how to improve your online presence so you can spend less time on testing-out what works and start getting measurable results every week!

This course is a shortcut to transform (or start building) your wedding photography business into a personally fulfilling, profitable and sustainable business.

Have you ever wondered why it’s so hard to book more ideal clients? I want to let you in on a secret: it isn’t. Or at least it doesn't have to be…

WHAT YOU GET:

  • 5 weeks of sequential action oriented videos (no I won’t be boring you or wasting your time with tons of theory)

  • The short lessons within each week are laid out in a step-by-step order to build upon one another. (no, you won’t be bombarded with an array of random videos)

  • Downloadable worksheets to get you moving quickly with measurable results

  • Video tutorials, demo's, templates and resource lists

  • Access to private Facebook group community where I will answer your questions personally for the duration of the course

  • Bonus: Blog writing Assistant (Perfect for photographers who find blog writing time-consuming and difficult)


PHOTOGRAPHY TIPS YOU'LL LOVE


Join the community for a free serving of marketing, motivation & sales tips right to your inbox.

 
 

Savvy Secrets of In-Person Sales for weddings

blog_savvy_secrets_ips_weddings.jpg

A few weeks ago I asked you all to send me your most pressing questions about your photography business and wedding photography.

Thank you everyone for sending me your questions!! You’re awesome!!

One of the most common themes in your questions was in-person sales (IPS) and how to incorporate IPS into your wedding packages.

So, today I’m going to show you two savvy ways that I implement IPS into my wedding packages.

1. Engagements

Similar to many of you, several of my wedding packages include an engagement session.

But the difference is - some of these packages include the digital images, while others do not.

For those packages that do include digital images… the price has been carefully calculated and included in the price of the wedding package.

For those packages that do not include the digital files, the couples come into my studio, view their images and...this is the best part!...Select and purchase their favourites… in-person.  

By now, you may have some questions like….

  • How does this work?  

  • Why do some of the packages include all of the digitally edited files?

  • Doesn't including all of the digital files in some packages defeat the purpose of IPS?

Allow me to explain…

IPS vs. All Digital files

Let me start by saying, that my wedding packages are  accompanied by an a la carte menu.  This a la carte menu lists of the prices for individual images/prints and varies depending on the size(s) they would like to purchase.

Here’s the key!  

Oftentimes,  clients come into the studio and view their engagement photos thinking they just want a handful of photos, but after viewing them, they realize they want all of them. So they ask me “how much for all of them?”

Equally as often, I have clients who know they want all of their engagement images before they even book my services.

It’s important to know the tremendous value of your digital FILES, and this needs to be reflected in your pricing.

Remember! The value is in your art, not in the paper you print it on.

And as such, high resolution digital images, should not priced less than a print.

Further, the price to purchase all the digital images needs to be significant and considerably more than if your client were to purchase a handful of your small/med a la carte images.  

WHAT IF THEY WANT ALL THE DIGITAL IMAGES?

Here’s how to start…

Ask yourself what an amazing IPS would equal? What is the price value? Write that number down. Be sure it is more than purchasing a handful of small/med a la carte images.

And make sure your pricing is logical.

Use this as a starting number and go up from there.

2. Bridal boudoir/ Bridal Sessions

Most of my higher wedding packages include a complimentary bridal boudoir or bridal photoshoot.

I believe this is an awesome addition to my packages.

Now, notice I said photoshoot. When my clients select a wedding package, I tell them about this beautiful photoshoot experience that's included with their package.  

I educate them on the shoot and explain that all of the images and any products are sold separately.

I have a special price list for my bridal boudoir sessions. It includes, a la carte images, and products I know my brides adore and can actually use.

For example, I offer a sleek black book.  This is something my brides love to give their grooms the morning of their wedding. It's an extremely romantic gift that brides love to give.

Use this IPS meeting to help give your clients fun ideas on how they can use their images.

I should also add to the black book example, I do have an add-on price, if the client would also like to purchase all of the digital images, in addition to the book.  

Now it’s your turn

Whether you’re already started implementing, or you're wanting to start implementing IPS in your wedding photography business, I think these two examples will get your creative wheels turning with great ideas on where to start... and how you can expand.

Leave me a comment below on any a-ha moments or how you’ve already successfully incorporated IPS into your wedding photography business.

It's coming...

*Update the E-course is now open for registration*

In this course, I don't hold anything back. I'm completely transparent on how I rapidly grew my profitable wedding photography business. 

what photographers are saying about the e-course...

 
richelle.jpg

“I just wanted to let you know that since I finished your training, I just keep thinking about you non-stop!

You don't understand how revolutionary your training was to our business. And that is coming from photographers who have shots consistently 25-30 weddings per year every year, for the past 5 years, prior to taking your course!!!!

There were so many pieces that I was already applying with the sales portion/consultation piece, and the 'knowing your uniqueness piece', but your training helped Jaques and I literally re-brand our entire website, produce amazing curated blogs, and be able to write our blogs very fast with the use of the blog assistant. It's helped me a lot.

Every time I write up a blog, I think of you; and every time I book new client at our new pricing, I think of you too! I can't thank you enough, girl.

Thanks to you we've booked 8 new clients with our new higher pricing in the past 6 weeks, and I am so grateful.

I'm hoping to run into soon just to HUG you, LOL!

Love, Richelle (http://www.jaquesphotography.ca)

 

Interested in getting more information on the e-course program? Click here for more information. Can't wait see you there! I'm so excited for you and your business and what this means for your future.

With love and gratitude and to YOUR success,

heike_signature (1).jpeg
 

P.S. If you know someone who might benefit from this, go ahead and share it with them.


 

PHOTOGRAPHY TIPS YOU'LL LOVE


Join the community for a free serving of marketing, motivation & sales tips right to your inbox.