Animoto Video - Yay or Nay?

Animoto Photography business making video marketing Animoto

So I did it! I took the plunge signed up for Animoto and created a video!

Now I’ve heard people in the photography industry singing the praises of Animoto for a while. Namely the super talented Sue Bryce! And I must admit, my initial reaction was how great can it really be? I mean I use a Mac.... and iMovie is simple enough.  

I’ve also tried Photodex Proshow Web. Could this really be any better? - I said to myself.

Well, at the end of this article I’ll tell you the reasons why I think Animoto is a better tool - for my needs - and they probably aren’t for the reasons you think!

I’ll also touch on some different ways you can use video for your wedding, family or glamour photography businesses!

Why

But first let’s start off with why video is even important to your photography business!

These are some interesting and rather compelling statistics in my opinion. The article “The Science of Video Engagement” found that:

  • 60% of web site visitors will watch a video if one is available before reading any text
  • 88% of visitors stay longer on a site where there is a prominent video
  • homepages or landing pages that have a prominent video lead to 800% more conversions
  • website visitors have a higher likelihood of remembering videos compared to other forms of information
  • visitors who watch videos tend to look deeper into your product/brand and later purchase from you.

So video is pretty important. But how can we use it in our photography business?

How to use video

I’ve put together a list of some fun and easy ways I’ve seen and heard of video being used - and ways you can use it too: 

  • show behind the scenes at a wedding or in studio
  • interview
  • show your studio and office
  • client testimonials
  • image galleries
  • surprise client with their images put to music
  • showcase final images mixed with behind the scenes video/images
  • family shoot: interviewing the kids mixed with final images from the shoot
  • business commercial
  • brand story with images and your voice-over 
  • showcase products e.g. wedding albums, folio boxes
  • up-sell packages

That’s all great, but where can you use these videos? Uhm… just about everywhere! And the best part is you can easily re-purpose your videos. Think - homepage, blog post, Facebook, Instagram and other social media.

My Animoto experience

I wanted to surprise one of my beautiful portraiture clients with something extra thoughtful. 

My typical portraiture blog posts prior to this, I’m sad to admit, were 1-2 images from a photo shoot that I would post here and there if I found time. 

This time I wanted to say more. This time I wanted to show more. And I wanted to say more without words and without just throwing a bunch of photos up consecutively one after another.

So I logged into my Animoto account and I picked a theme that I thought would be fitting with the style of photos I wanted to showcase. 

Tip: when viewing the themes, try to look past the default placeholder images - your photo genre may give the theme a completely different vibe.

Next I uploaded my photos, added my logo, a few lines of text, picked some music from their suggested royalty free music library and voila - I published my video! (Big Smile)

Animoto, automatically timed my video to the music, transitioned between the different slides and gave me straightforward options to export/publish my video.

Since you can control the time of the video, (if you’d like), you can also make shorter complimentary videos to use on Instagram. 

Tip: Instagram cuts videos off at 15 seconds.

So in addition, I made a shorter 15 second version of the video to match the look & feel of the original video.

Then, with the touch of a button, I exported the videos to my youtube and vimeo accounts and also downloaded them to my computer.

And the very best part... my video looked ultra professional! All shiny and polished!

Why I love Animoto

iMovie and other online video programs can do the same thing right?

Yes for some features, but these are the reasons why I prefer Animoto to other software I have tried:

  • it’s a super simple process
  • it saves me time! I’m a photographer and I don’t have time to fiddle around with video software.
  • it’s drag and drop
  • it’s really fast and slick
  • it’s online
  • you can import photos from smugmug
  • if you dislike the theme you can easily switch it without re-starting your project from scratch
  • it makes exporting easy
  • it exports quickly
  • all of your videos are in one place
  • it connects to your vimeo and youtube accounts
  • it easily embeds video into your website
  • you can upload both videos and still images
  • you can clip your videos in animoto
  • you can upload voice-overs
  • it has a huge library of royalty free music (hola!)
  • it has a blank template that you customize for projects that don’t fit with any of their other themes.

If you’ve been considering using video for any aspect of your photography business, I hope this article has been useful! I’d love to hear about your experiences!

Also, if you want to explore more about how to use animoto to boost your business check out Sue Bryce's super Creative Live course here!

Be sure to leave me a comment below.

P.S. Here is my video

With love and gratitude. And wishing you all the success in photography business,