"It costs 5 times as much to get a new customer as it does to keep an old one." ~ Sean Platt (Book: Write. Publish. Repeat.)

Here are a few scenarios:

1. You just finished a Personal Branding shoot that thrilled your client. Now your client says to you, "Wonderful, now what I'll also need going forward is a steady stream of photos, such as product photos, detail photos, behind the scenes photos and interaction photos for my marketing every month.... but I can't afford to spend thousands of dollars every month."