Top Personal Branding Photographer

Free Personality Quiz (for new potential hires)

 

Hitting a plateau in your business and figuring out how to grow it usually involves adding something to it. Whether it’s new software, new hardware, or new people.

But, it get, it can be intimidating when you're considering hiring or outsourcing something.

Fear of the unknown, right?

I can say from experience, when you find the right people, your business will change and flourish. Freeing your time up to grow it even more.

A win-win for you and the people you hire!

But before going down this road, (and I can’t stress this enough), you’ll need to find the “right” people for you.

The wrong people can just as easily derail your efforts! Taking your precious time away from growing your business - to micro managing it.

And please don’t get me wrong, these aren’t necessarily “bad” people. They just aren’t the right fit for reasons such as, they have different priorities, they have different values or your personalities just don’t mesh.

None of these things are anyone’s fault.

But what I've learned (and sometimes the hard way) is that you want to make sure you’re aligned in these 3 areas before sealing the deal to work together.

I’ve created a quick Personality Quiz with 16 situational questions to help gauge whether your new potential hire has the same priorities and values as you. Helping to assess your compatibility. 

I'm making it a free download for you - for a limited time!

How does it work?

  1. Do the quiz first yourself. 

  2. Make a note of your answers. 

  3. Then compare your potential hire’s answers to your own.

How do you both measure up?

TIP: you can put these questions into a Google Form and email it to your potential hires. Everyone’s answers will be neatly stored in a Google spreadsheet for you easily review and compare.

Little disclaimer here - familiarize yourself with your state, province or country’s laws on what you may or may not ask potential hires! There are rules.

Click button below to download.

Could you do me a favour? 

I’m looking for a cool name for this personality quiz. Any feedback, ideas or brainstorms are welcome!

Reply in the comment section below!

The download will only be available for 1 week. So be sure to grab it now and let me know what you think!

Hope you have an amazing rest of your week growing your business!

Warmly,

heike-sig.png

P.S. Thanks for all of the replies and comments about my new website. I've successfully merged my 3 websites into 2 so far. The first website focuses on my photography services and the second focuses on education and resources for entrepreneurs and photographers. It's still a work in progress, I'm getting there!

What does the future more successful version of you look like?

 
im_heike-delmore-future-successful-self-1.jpg

I know, we've all been asked the question: "Where do you see yourself in 5 years?"

But what if I told you, you could fast forward your 5 year plan?

The best thing about (how I approach) Personal Branding photography is that by answering questions like these before your shoot, your images will actually reflect this future version of yourself.

What do I mean?

To explain, let me share a story about my client Ashley.

Ashley completed Marie Forleo's B-School and was starting her own business. 

She had an initial photo shoot with a photographer who captured her present brand, status and level.

She told me the photos worked for her in the short-term, but she needed something that looked more professional.

She needed images that represented where her business was going... 

im_taupe-square.png

Make an intention when photographing your personal branding so when people see your photos they
just 'get it'.
@delmorecreative

@delmorecreative

(Not where her business was currently or where it was yesterday).

She said her goal in a few years was to work with bigger names she looked up to in her industry.

She figured she'd need to be in the industry for a few years to make a name for herself. And appear established enough for one of these bigger names to even consider working with her.

She was already knowledgable enough in her field, she just needed to look the part.

So, through a series of carefully crafted questions, before her shoot, I asked her about:

  • where she saw her future more successful self

  • what that future more successful self looked like

  • how people would remember her after meeting her or seeing her marketing

  • what words would come to mind when people talked about her

  • what she'd be rolling out in the next year

Her answers to these and other questions, laid the groundwork for her Personal Branding photo shoot.

What happened?

After Ashley's photo shoot, she had...

1. a beautiful robust media library of images she could use for all things branding online and offline.

2. her new branding photos breathed new energy into her website.

BUT the BEST part was…

3. Ashley reported being approached by some of those "bigger names" she thought would take years to be noticed by... let alone establish relationships with.

They saw her brand and knew she was the right fit - so they reached out.

Ashley literally up-levelled and fast-forwarded her goals through her visual branding.

What could have possibly taken years to cultivate, she was able to establish faster with the carefully planned, curated and styled images we captured from her photo shoot.

We all have something to offer in our own special way. The best way to show this is to be your true self. Not a copy of someone else.

Take time to think about how the future more successful version of yourself would do it.

Then make an intention for your photos so when people see them they 'get it'.

Your brand is important and special. Don't leave it up to chance.

Thanks so much for allowing me into your inbox again.

Wishing you an awesome rest of your week!

Warmly,

heike-sig.png

WHO DOES SHE THINK SHE IS?

 
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What really happens when you put yourself out there…

I was chatting with a team member last week about 'putting yourself out there' - and specifically what happens when you do...

If you follow me on Instagram, you may have noticed I posted an image of myself last week, plus a few sentences asking people to join my newsletter.

Here's the thing though... I felt totally out of my comfort zone! There I was posting a photo of myself AND asking people to sign up for my list? Gasp!

I think a lot of us feel this way.

You think, who am I to post photos of myself and offer insights on _________ topic.

(If this isn't you, feel free to skip to the bottom of this email where I reveal the outcome + measurable results from the IG posting.)

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TWO things you should know

If you're feeling apprehensive posting about yourself remember:

  1. People want see you, so they feel like they know you, when deciding if you're the right person to get them from problem to solution.

  2. Contrary to what you may be thinking, when people see photos of you, they aren't thinking, "Who does she think she is..." Instead they're feeling like they're getting to know you better!

In this digital world, a headshot hidden on your website's about page isn't going to make anyone feel like they know, like and trust you.

But a well thought out visual personal brand will attract the right people and repel the wrong ones. (Good Riddance!!)

So what happened with the social media post of myself + text?

Well, my daily average newsletter sign-up rate increased by approx. 200% every day for 4 days after the post. Pretty good!

If you're nervous about putting yourself out there - listen I'm right there with you.

You can start with less intense professional style photos. For example, you could be looking away from the camera. Or you could be interacting with the product you design or create.

Be courageous - every little bit counts!

You've got this, I have faith in you!

Let me know me know in the comments what you’re going to do to put yourself out there. Scroll down!

P.S. Shhhh.... I'm excited to announce my new website will be launching soon! (It matches my studio and office.)

What’s new

This redesigned website will be stocked with both new + current products and resources including:

  • The much requested "Personal Branding Photo Shoot Planner" now in Photoshop TEMPLATE format, so you can customize it and send it out to your clients!

  • Motivating business audio trainings

  • Downloadable stock photos for your social media

  • Courses

  • Updated Blogs (including the last 3 months of newsletter topics)

As an HD insider, you'll be the first to know about any updates and promos.

Wishing you a fulfilling and productive week!

Warmly,

 
heike-sig.png
 
 

BLOGGER PHOTOGRAPHY: CAN IT BE PROFITABLE?

"It costs 5 times as much to get a new customer as it does to keep an old one." ~ Sean Platt (Book: Write. Publish. Repeat.)
 

Some weeks ago I sent out an email about blogger photography and frequent social media content photography. And I got so many responses from interested photographers wanting to know more.

HAVE YOU BEEN ASKED THIS BEFORE?

Here are a few scenarios:

  1. You just finished a Personal Branding shoot that thrilled your client. Now your client says to you, "Wonderful, now what I'll also need going forward is a steady stream of photos, such as product photos, detail photos, behind the scenes photos and interaction photos for my marketing every month.... but I can't afford to spend thousands of dollars every month."
     

  2. A blogger approaches you and needs 30 photos a month to post daily on her instagram and blog site.
     

  3. An Interior Designer approaches you and tells you she needs fresh photos every month of the current designs she is working on. From before-and-after design photos, to her working behind the scenes, to photos she can use to showcase the latest trends.

WHO CAN BENEFIT FROM THIS TYPE OF PHOTOGRAPHY?

Can you think of any businesses that would benefit from this?

Here are a few to get your wheels turning:

  • Practitioners

  • Home builders

  • Cabinet builders

  • Speakers

  • Charities

  • Salons

  • Designers

  • Furniture builders

  • Clothing stores

  • Musicians

  • Authors

  • Dog breeders.... (I could go on and on)

Packaging and Pricing

If you’re thinking of offering this type of photography to your clients, I’ve create a subscription based pricing model.

It’s now available in my store as template.

Wishing you all the success!

Warmly,

Heike

Original (offline) of BLOGGER PHOTOGRAPHY: CAN IT BE PROFITABLE?

"It costs 5 times as much to get a new customer as it does to keep an old one." ~ Sean Platt (Book: Write. Publish. Repeat.)
 

Some weeks ago I sent out an email about blogger photography and frequent social media content photography. And I got so many responses from interested photographers wanting to know more.

So today's video blog is going to cover all of the questions you're probably thinking about:

  • How can I make this type of photography profitable?

  • How can I maintain my portrait sales average?

  • How can I service previous Personal Branding clients who now need small shoots?

  • How can retain clients so they don't look for other photographers?

HAVE YOU BEEN ASKED THIS BEFORE?

Here are a few scenarios:

  1. You just finished a Personal Branding shoot that thrilled your client. Now your client says to you, "Wonderful, now what I'll also need going forward is a steady stream of photos, such as product photos, detail photos, behind the scenes photos and interaction photos for my marketing every month.... but I can't afford to spend thousands of dollars every month."
     

  2. A blogger approaches you and needs 30 photos a month to post daily on her instagram and blog site.
     

  3. An Interior Designer approaches you and tells you she needs fresh photos every month of the current designs she is working on. From before-and-after design photos, to her working behind the scenes, to photos she can use to showcase the latest trends.

WHO CAN BENEFIT FROM THIS TYPE OF PHOTOGRAPHY?

Can you think of any businesses that would benefit from this?

Here are a few to get your wheels turning:

  • Practitioners

  • Home builders

  • Cabinet builders

  • Speakers

  • Charities

  • Salons

  • Designers

  • Furniture builders

  • Clothing stores

  • Musicians

  • Authors

  • Dog breeders.... (I could go on and on.)

TODAY'S VIDEO WILL DO 4 THINGS:

1. Address what the client wants
(What is the client's problem you can solve).

2. Address what fears and blocks photographers have
(What is photographer's problem with this type of photography request).

3. Offer a solution
(How I solved the client's problem and turned my fears into a profitable photography service I now offer).

4. My story
(How and why I created this solution).

5. My PSD/PDF pricing template FREE for you to download and personalize. 
(Only available to photographers on my list).

My biggest No-No's when photographing Personal Branding or Corporate Headshots

Biggest No-No's when photographing Personal Branding
 

My Biggest
No-No's when photographing Personal Branding or Corporate Headshots

A a couple months ago, I added my Personal Branding Photoshop Template to my online store.

The idea to create the template, came after I did an interview with Sue Bryce, and we spoke about how I market & sell corporate headshots  (a.k.a personal branding shoots).

This led me to writing today’s article - to share with you all the things I wish photographers knew before shooting corporate headshots/personal branding.

All the things I wasted a lot of time learning - the hard way!

Here we go...

1. You shouldn’t...
shoot before having a consultation

Because every client and every business is unique and needs to stand out from the competition, it's imperative you chat (in-person, or on the phone) with your personal branding clients before photographing them.

“Every day we are selling our most important asset: ourselves.” - Fredrick Eklund

Use your consultation time to do two important things: 

  1. Ask specific questions about your client, her business and where she wants to use her photos.

  2. Suggest new ideas of where she can use her photos (i.e social media, magazine features, etc)

Be sure to take notes and use those notes to plan out your photo shoot (see #5). (Having trouble making suggestions on new places where your client can use their photos? Check out the Photoshop Price-list Template for ideas).

SUMMARY:

Your consultation will:

  • tell you what your client wants

  • suggest new places/strategies your client can use her photos

  • help you collect information on how to approach her shoot

“The personal branding consultation is both a gathering of information and a creator used to fulfill your client’s photography needs and elevate her success.” - Heike Delmore

2. You shouldn’t...
consult with your client before doing your research

Similar to point number one, do your leg work before the consultation. 

Why you ask? Because it’s important you be specific and take a personal interest in your client.

With personal branding one size does not fit all. If you have a consultation before doing any initial research, you won’t be prepared and your suggestions, if any, will sound very generic. Show your client that you're taking an interest in them personally.

When researching your client you are looking for the following:

    1.    Is she currently using any personal branding photos?
    2.    If yes, where is she currently using her photos?
    3.    Where might she be looking to update them?
    4.    Where could she be using them - but is currently not?
    5.    Think of completely new strategies she could impliment

SUMMARY:

  • Gather as much information on where your client is currently using her photos and note where she could be using them in the future.

  • This information will prepare you for a finely tailored consult

3. You shouldn’t...  
have an inconsistent price-list

What's an inconsistent price-list? 

An inconsistent price-list is a price-list where the same product is priced differently across different genres.

Let’s say you sell 7x10s. And you price a 7x10 for family portraits higher than a 7x10 for corporate headshots. Why are they priced differently? Is one 7x10 better than the other? 

This is why consistency is important: let me tell you a story where this became a big problem for me. 

When I started out in this genre, I was charging really low prices for my corporate headshots. Lower than my glamour portraits. I told myself I was getting clients in the door. The problem arose when my headshot clients would bring in a couple of gowns to shoot at the end of the session... "just for fun". The photos with the gowns would usually qualify as a portrait or glamour photo. When the client came in to select and purchase their photos, it seemed ridiculous to charge one amount for the corporate headshots and another for the glammed up photos. Having a consistent price-list across the board solved this problem.

SUMMARY:

  • Using a consistent price-list will streamline your business

  • Repeat clients will not longer be confused (and you’ll feel clearer - trust me)

  • Now, I’m not saying have 1 generic pricing brochure for all genres. No! Absolutely design them differently target each market you shoot. But keep your pricing the same.

4. You shouldn’t...  
shoot personal branding without a checklist

What kind of checklist you ask? 

If you’ve you’ve done your pre-consultation research and had your in-person or telephone consultation, you can easily put together a shooting checklist.

Your checklist should consist of:

  1. Shots your client says they want or need

  2. It should also indicate the photographic style

  3. Where your client plans on using the images

  4. Where your client may try using their photos in the future based on your suggestions.

For example, if you client is going to open a Facebook business page, you check off vertical/square profile image and horizontal image for the cover image. And shoot to fulfill those requirements. 

SUMMARY:

  • Your checklist will act as a photo shoot planner.

5. You shouldn’t...  
shoot to fit IN

Many of us were taught that to be in business we nee to fit a certain look or mold. 

When shooting personal branding photos, I suggest getting a few safe photos at the beginning. 

But be sure to branch out and capture your client’s authentic self. From your pre-consultation to your in-person or telephone consultation, you should have a good idea who your client is and what they’re trying to express to the world. 

Aim to capture all of this your shoot.

“You are your brand. Failure to share yourself in an open, honest way is a costly miscalculation. Who doesn’t want to be around someone who’s comfy in their own skin? On the contrary, who likes hanging around phonies?... Who were you as a carefree six year old, before the world taught you to play it safe and blend in with everyone else? Find yourself; be yourself; sell yourself.”
- Fredrik Eklund

SUMMARY:

  • When shooting personal branding start with a few safe photos

  • Then branch out and get creative to capture your client’s true self.

I hope you found this helpful. Leave me a comment below.

With love and gratitude and wishing you all the happiness and success,

 

 

P.S. If you know someone who will find this article helpful go ahead and share it with them!

Are you thinking about incorporating WEDDING photography into your studio? And you're interested in how you can easily build a profitable wedding photography business. Check out the coming soon: E-Course: For those with a creative background not a business background - how to easily create a successful and profitable wedding photography business.


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How to Attract Ideal Clients

How to attract ideal photography clients

Are we unknowingly diluting our brands?

In a world where websites are often the first touch point our clients have to us - are we dressing our sites for the job we want or the job we have?

When we dilute our websites we automatically attract the WRONG clients and repel the RIGHT clients.

Let me elaborate with a story before we get to the action steps. 

SANDRA

Sandra, a fellow photographer, recently told me she couldn’t get any clients... and the few clients she did get purchased very little. She went on to tell me how she went to networking meetings, had a booth at a show and invested in paid advertising. And the result - a negative bank balance.

So what was going wrong?

Now, there could be several things wrong, but I started with her website because this is where our potential client's start. 

The design was nice, but when the homepage photos ran through the auto gallery, I noticed two major problems:

The first was, Sandra is a fine art wedding photographer. Her homepage displayed 2 fine art wedding images, and then, a baby photo set in an outdoor park. (Insert record scratch sound effect). The style clash stood out like a sore thumb. 

I asked Sandra if she does baby photography.

Her answer, “I don’t want to.... but it pays”.

The second problem was, sprinkled throughout were unpolished, amateurish photos. These photos were not consistent with the quality of her best work.

I asked Sandra about the unpolished photos.

Her answers, “I don’t remember what photos are in the homepage gallery”. Then, “Even though those photos aren’t my best work, they show that I have experience…” 

MORAL OF THE STORY

    •    ATTRACT: What you show on your website you will attract. If you put baby photos, you will get requests for baby shoots. If you don’t like shooting XYZ… don’t post XYZ photos.  If you’re shooting a genre and your heart isn’t in it, that will show in your work and in your sales (or lack thereof).

    •    FLOW: Make sure there is a flow to the style of the photos you post. Don’t be all over the board or clients won’t be sure what they’ll get if they book you. If you have different styles, transition to them slowly in your gallery so you don’t throw visitors for a loop.

    •    A+: Only show your best work! Edit your website and remove any photos you dislike or you think are just “ok”. If they don’t score an A+ take them down. If a potential client comes to your website and sees 2 great photos and 1-2 mediocre ones they won’t be confident in your abilities. And they won’t contact/book you. Don’t give them a reason to hesitate.

    •    FOCUS: Potential clients don’t care if you’ve been a photographer for 10 years or 10 minutes. If you can make them look good or fulfill their needs they will contact you.

ACTION STEPS

  1. Remove the photos from your website of work you’d rather not do in the future. Only post photos of what you want to shoot more of.

  2. Post only your A+ images and delete the others. Don’t dilute your best work with your less-than-best work.

Remember, clients come to your website because they want to book you! They are hoping you are a good fit for them. It's okay to repel the wrong clients. But don't repel the right ones!

I’d love to hear from you. Have you found you're diluting your website in other ways? Share with us in the comment section (way down) below.

With love and gratitude. And wishing you all the success in your photography business,

 

P.S. Share this article it you found it helpful.

P.S.S. After writing this, I realized I have one super cute baby photo (that I am so proud of) on my website. I don’t shoot babies but sometimes get requests. Lightblub: I think it’s time to take it down!

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